How I was able to get my brand in front of 2M+ viewers using the SDR Playbook.
Being an SDR is one of the least sought after positions in the Tech industry. Along with the title comes grueling hours of cold calling, prospecting, cold emailing and also being told NO right to your face 99 times out of 100. This position really tests the old saying "What doesn't kill you makes you stronger" If you want to succeed in sales it is something that you have to go through, there's no way around it. Not to mention the endless disagreements with AE's and the never ending fights about what is considered BANT qualified. Outside of all of the noise as an SDR, you're unknowingly building a skill set that can help you achieve your outcome in any industry selling any product speaking to any level of person.
The skills you learn as an SDR can be applied at the highest level of business. The ability to go out and develop your own relationship/sale is irreplaceable and is the second most valuable commodity behind information. I was able to apply the exact same SDR approach of cold calling, emailing and setting up introductory/discovery calls to companies that I felt would be able to help get me in front of viewers. Big Stick Willy's landed a deal with Street Beefs which has 2M+ subscribers and is going to help exponentially with getting our brand in front of as many eyes as possible.
Oh and if you’re curious about my company, or in the mood for insane mozzarella sticks, come visit bigstickwillys.com! Use code 'NYC2021' for 30% off! We ship frozen right to your door step!
Speak to you soon,
Will Reynolds
Owner/Founder - Big Stick Willy’s EST Post-Covid 2020 | NYC