How to Humanize Scripts & Not Sound Like A Robot
Stephen Boswell, MBA
Helping Financial Advisors Grow Since 1978 | Premium Websites, Branding, Video, Coaching, Podcasting, Social Media, and more.
We have a love-hate relationship with scripts. On one hand, we love them because they provide a framework for how to respond in various situations. On the other hand, we hate them because a lot of advisors simply parrot scripts – they’re essentially memorizing words. The result? They don’t actually connect with the person with whom they are speaking and they come across as salesy, like those scripted cold-callers.
There’s an art to using scripts. We feel this is so important that we created a 4-part video series in our Learning Center program on the topic, entitled “Language Matters.” For a script to be effective, it must fit your personality and be delivered in your voice. The words must become your words – they must be YOU, as though these words were part of your DNA.
Making Scripts Work for You
We coach verbal communication using a process we refer to as the 3 Cs Language Model.TM Everything you say must be Concise, Conversational, and delivered with Confidence.
So before using any scripts, you should evaluate it and take the appropriate actions using our 3 Cs Language Model.TM
Project Director, DEW Systems Offensive & Defensive Systems
6 年Could they maybe also stop playing with the outbound announcement. "Our menu options have changed.!" "Byte me! "