How human emotion gave birth to the 12 Archetypes

We all have basic human desires. They are instinctive and primitive. I’m sure you all can relate.

BRAND PHILOSOPHY

“Love your neighbor as yourself.”

BRAND VOICE

+ Caring + Warm + Reassuring

BRAND MESSAGE

Everyone deserves care, and we must all strive to bestow service upon one another.

BRAND DRIVE

+ Support + Help + Service + Recognition + Gratitude

BRAND STRATEGY

+ Others before self + The greater good is worth the sacrifice

BRAND PHILOSOPHY

“If it can be imagined, it can be created.”

BRAND VOICE

+ Inspirational + Daring + Provocative

BRAND MESSAGE

See potential everywhere and uncover originality with liberated imagination.

BRAND DRIVE

+ Creation + Originality + Self-expression + Vision + Imagination

BRAND STRATEGY

+ Inspire to unlock the imagination + Encourage the pursuit of originality

BRAND PHILOSOPHY

“Power is not everything. it is the only thing.”

BRAND VOICE

+ Commanding + Refined + Articulate

BRAND MESSAGE

You are successful in work and life. Reward your excellence and your achievements.

BRAND DRIVE

+ Power + Prosperity + Status + Success + Wealth

BRAND STRATEGY

+ Exert leadership + Demonstrate superiority

BRAND PHILOSOPHY

“It can happen.”

BRAND VOICE

+ Mystical + Informed + Reassuring

BRAND MESSAGE

Tomorrow is brighter than today, and all your dreams can come true if you believe.

BRAND DRIVE

+ Transformation + Knowledge + Vision + Belief + Discovery

BRAND STRATEGY

+ Develop a vision, and live by it + Transformation

BRAND PHILOSOPHY

“Rules are made to be broken.”

BRAND VOICE

+ Disruptive + Rebellious + Combative

BRAND MESSAGE

You do not have to settle for the status quo. First, demand more. Second, go out and get it.

BRAND DRIVE

+ Liberation + Change + Righteousness + Revenge + Independence

BRAND STRATEGY

+ Denounce the status quo + Disrupt and shock

BRAND PHILOSOPHY

“Where there is a will, there is a way.”

BRAND VOICE

+ Honest + Candid + Brave

BRAND MESSAGE

We can make the world better. We have the grit and determination to outwork the rest.

BRAND DRIVE

+ Mastery + Courage + Growth + Development + Defence

BRAND STRATEGY

+ Become stronger and better + Prove people wrong

BRAND PHILOSOPHY

“The truth will set you free.”

BRAND VOICE

+ Knowledgeable + Assured + Guiding

BRAND MESSAGE

Education is the path to wisdom, and wisdom is where the answers lie.

BRAND DRIVE

+ Wisdom + Intelligence + Expertise + Information + Influence

BRAND STRATEGY

+ Show the path by using wisdom + Celebrate life-long learning

BRAND PHILOSOPHY

“Life is simple, and simplicity is elegant.”

BRAND VOICE

+ Optimistic + Gonest + Humble

BRAND MESSAGE

The most wholesome things in life are unadulterated and pure.

BRAND DRIVE

+ Happiness + Morality + Simplicity + Honesty + Positivity

BRAND STRATEGY

+ Display wholesome virtue + Foster feel-good spirit

BRAND PHILOSOPHY

“Don’t fence me in.”

BRAND VOICE

+ Exciting + Fearless + Daring

BRAND MESSAGE

You only get one life. Could you get out and make it count?

BRAND DRIVE

+ Adventure + Exploration + Unknown + Self-discovery + Liberation

BRAND STRATEGY

+ Celebrate the journey + Acknowledge modern confinements

BRAND PHILOSOPHY

“I only have eyes for you.”

BRAND VOICE

+ Sensual + Empathetic + Soothing

BRAND MESSAGE

Your striking beauty is impossible to ignore.

BRAND DRIVE

+ Sensuality + Closeness + Indulgence + Aflection + Love

BRAND STRATEGY

+ Reaffirm beauty + Red carpet treatment

BRAND PHILOSOPHY

“If I can not dance, I am not part of it.”

BRAND VOICE

+ Fun loving + Playful + Optimistic

BRAND MESSAGE

We are here for a short time, not for a long time. So let your hair down and start living life.

BRAND DRIVE

+ Fun + Happiness + Laughter + Togetherness + Positivity

BRAND STRATEGY

+ Promote good-times + Make them laugh

BRAND PHILOSOPHY

“You are just like me, and I am just like you.”

BRAND VOICE

+ Friendly + Humble + Authentic

BRAND MESSAGE

When we treat each other with honesty and friendliness, we can live together in harmony.

BRAND DRIVE

+ Connection + Togetherness + Equality + Fellowship + Inclusion

BRAND STRATEGY

+ Align with basic values + Create a welcoming community