How Human Behavior Impacts Your Marketing
Kishore Dharmarajan
Helping Brands Dominate Digital through Podcasts, Metaverse Marketing, AI & Content | CEO, SEO Souq | Founder, Digital Marketing Dubai (168K+ Members) | Baselook.com | iDhabi.com |
We all know that if we get the right message to the right person at the right time, we’ll get the right results.
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But at the same time, we have to do it in the right way — a brain-friendly way.
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People buy based on emotions and justify with logic.
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Understanding psychological triggers like fear of missing out (FOMO), social proof, and reciprocity can help craft marketing messages that resonate and convert.
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Consumers are influenced by biases such as the anchoring effect (relying on the first piece of information they see) and the scarcity principle (valuing limited availability).
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Leveraging these biases can enhance the effectiveness of pricing, promotions, and product positioning.
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People have habits and routines that dictate how they interact with content.
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For example, mobile users tend to skim rather than read in-depth, and social media users engage more with visually appealing and interactive content.
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Tailoring marketing strategies to align with these behaviors improves engagement and conversion rates.
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If you would like to know more, book a meeting on seosouq.com or join the conversation in the DMD Group (169,000) members.