How Huel cracked the US
Welcome to the latest edition of Business Matters.?
In this issue:?
?? Who are Britain’s top business power couples??
?? How Huel cracked the US?
?? Market research Masterclass???
?? Plusnet director: Be an individual at work?
?? Why an inclusive culture boosts results and attracts better staff???
How Huel cracked the US?
Huel is one of the fastest-growing companies in the UK. Its latest annual results show revenues of ￡185m and a pre-tax profit of ￡4.7m. The company was valued at $560m in a funding round in 2022 and has grown further since then. James McMaster, the chief executive, has spoken about Huel becoming the next billion-dollar food brand.?
In the latest episode of the Business Leader Podcast, we speak to McMaster about the history of the business and its future, as well as his leadership approach.???
How to do market research?
Data is the cornerstone of almost any business decision, from what products to launch, to which markets to go after, to what advertising to run. But knowing the best way to get that data – and what to do with it once you have – remains as difficult as ever. That’s where market research comes in.?
In our latest Masterclass, we explore:?
- The difference between qualitative and quantitative research?
- How to come up with a research hypothesis – and why this matters?
- Finding the right audience?
- The research pitfalls to avoid?
- Communicating the results of research to the wider business?
- How to make market research the foundation of your business?
Plusnet director: There’s a craving for individuality at work??
Joana Carman’s leadership role at BT Group is complex, with overlapping responsibilities. She leads the Plusnet broadband brand, while also acting as its chief marketing officer. She also looks after home & TV propositions for EE and BT Consumer.??
As a result, she manages and collaborates with many different teams. That could mean having lots of different leader personas. But her secret is that a leader’s true power lies in being authentic.?
Your invite to the Business Leader Summit?
The Business Leader Summit is a not-to-be-missed event for the CEOs and founders of the UK’s mid-sized companies.?
Join us for a day dedicated to leadership, innovation and growth. Covering everything from building the right teams and securing funding, to knowing when to expand globally – and much more. Learn from business leaders who have been in your shoes, as well as from peers facing the same business challenges.?
The Business Leader Summit takes place on March 26, 2025, at Central Hall Westminster, London. For more information and to book tickets, visit www.businessleadersummit.co.uk .?
Who are Britain’s top business power couples???
What if your business partner and your life partner were the same person? It’s an idea that might sound like a dream to some but a nightmare to others. For the former, they imagine all that extra time working alongside the person they love and trust and building a business together.?
In our latest ranking, we lay out the couples who have together built the biggest businesses in the UK and the valuation of those businesses.?
An inclusive culture boosts results and attracts better staff??
In today's business landscape, diversity, equity and inclusion (DEI) are no longer just ethical commitments but key drivers of innovation, productivity and engagement.?
While 92 per cent of UK companies report having a DEI policy, few are leveraging it to create truly inclusive cultures. Our Expert Niki Turner-Harding explains how moving beyond tick-box compliance requires strategic hiring, unbiased recruitment practices and proactive measures that foster a supportive and enlightened workplace for all.?
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