How Hotels are embodying Sustainability
As business and bleisure travel continues to surge, it’s crucial for hotels to leverage Global Distribution Systems (GDS) effectively to increase bookings. Furthermore, as corporate clients and groups continue to prioritize sustainability in their travel partnerships, our practical guide will help your hotel meet these demands. Lastly, we share some perspectives that demystify the concept of personalization, cutting through the noise to reveal what personalization truly entails for the hospitality industry.
Unlocking GDS Potential: Tips for Hotel Visibility and Bookings
Business travel is experiencing a resurgence in 2024, driven by both a return to traditional business trips and the emerging trend of "bleisure" travel, where professionals combine business with leisure. This transformation highlights the need for hotels to enhance their visibility on Global Distribution Systems (GDS). A recent 2023 study by the Global Business Travel Association (GBTA) indicates a significant uptick in business travel bookings, underscoring the importance of being present on the GDS. Here are four tips to help you increase your GDS visibility:
1. Optimize Your Hotel Description and Content
Ensure your Hotel Description Page (HOD) is comprehensive and up-to-date, covering aspects like room details, hotel category, amenities, rates, sustainability initiatives, and reviews. Include high-quality photos, accurate contact information, and links to your hotel website to attract travel agents.
2. Develop a Strategic Rates Plan
Understand your core guests and adjust your public and negotiated rates accordingly. Clearly outline your rate loading instructions to avoid confusion and ensure availability and pricing for all room types are well-managed on the GDS.
3. Embrace Automation
Integrate your GDS with your Central Reservation System (CRS), Property Management System (PMS), and other booking engines. Automation helps streamline processes, allowing you to focus on strategy rather than manual data entry.
4. Adapt to Current Market Trends
Flexible cancellation policies have become more important since the pandemic, and many travelers prefer booking package deals through travel agencies for added peace of mind. Stay updated on these trends and adjust your offerings to meet evolving demands.
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A Practical Guide for Hotels to Embody Sustainability
In recent years, sustainability has evolved from a buzzword to a core operational priority. Consumers increasingly prefer eco-friendly practices, with a Booking survey revealing that over 70% of travellers favour sustainable properties. Corporate clients also prioritize sustainability, often making it a key factor in their booking decisions.
This article explores how hotels can implement sustainability frameworks, highlighting exemplary practices from winners of the Great Hotels of the World Sustainable Future Awards: The Chedi Lu?tica Bay , Onyria Quinta da Marinha ( Onyria Group ) , and Claris Hotel & Spa.
What Personalized Hospitality Is and What It Isn't
Personalization has become all the rage in recent years, but what does it really mean in terms of hospitality? In his recent article published on Hospitality Net , Doug Kennedy from Kennedy Training Network, Inc. shares his perspectives around what truly defines personalized hospitality.
Give Guests more Options to Book Direct!
Watch this video to find out how to you can extend your booking engine to multiple channels such as social media, giving guests more options to book direct!
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