How to Hook a High-Value Prospect in 30 Seconds

Welcome to the Salesblazer Highlights newsletter! Twice a month, we spotlight tips, tricks, and best practices from leading sales professionals.

In this issue, we show you how to hook a prospect quickly by combining compelling messaging and a unique solution in a quick-hit elevator pitch.

Elements of an effective pitch

1. A compelling lead: Hook them with a unique opening statement.
2. Problem and solution: Introduce a challenge and highlight your solution.
3. Unique value proposition: Share why your approach is different from the rest.
4. Evidence of success: Briefly cite a success story or achievement.
5. Call to action: Finish with an invitation to continue the conversation.

What makes a good elevator pitch?

A good elevator pitch tells a clear, concise, and compelling story about how you can solve the unique problems of your prospect. It should note the specifics of a prospect challenge and offer a way to solve it. The goal is to pique curiosity and leave the listener eager to learn more.

Our recommendation? Make your elevator pitch 30 seconds to two minutes.

Do’s and don’ts of elevator pitches

• Customize for your audience: How will you help solve your prospects’ problems? Focus on their needs, not your offering’s shiny features.
• Keep it simple and jargon-free: Use clear and accessible language.
• Leave them wanting more: Pique their interest with a short and sweet pitch that sparks further conversation.
• Practice regularly: Familiarity with pitch language breeds confidence and smooth delivery.
• Don’t talk too fast: Speak at a comfortable pace to ensure clarity and confidence.
• Don’t sound too rehearsed: Vary your tone and pace to hold attention, while sounding as natural as possible.
• Don’t overload on details: Avoid overwhelming with too much information. Stick to key points.
• Don’t forget to listen: Be ready to engage in conversation following your pitch.

Read the full article for elevator pitch examples that work.

Further reading

Sharpen your sales skills with these trending articles:

How to Ace Your Cold Calls — and Hook Prospects

Start with a direct lead: “I’ve heard you’re dealing with [major problem]. We’re already helping [competitor] with the same thing. Can I show you more?”

4 Sales Email Templates to Get Better Open Rates

The most compelling emails are short, engaging, and value-oriented. Use this sample copy to create your own.

9 Ways to Keep Your Pipeline Flowing (and Growing)

Got a lead? Don’t celebrate yet. Move it quickly toward close by setting up templated follow-ups and keeping a close eye on exit criteria for each pipeline stage.

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