How To Hook Gen Z
Christopher Tompkins
CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor
The Z Factor
Having trouble finding out just what makes Gen Z tick??You’re not alone. They’re a generation that’s more online and more socially conscious than any that’s come before them.
Recently, LinkedIn?published an overview?of trends and insights about the internet generation that could give marketers valuable insights. The biggest takeaway?
They’ll be the biggest demographic of consumers before we know it. By 2025, over half of all digital buyers will be from Gen Z. So what do they care about? What makes them tick? Here are a few things you need to know…
They vary wildly from millennials. Only 23% of polled millennials said they used to share the same values as people from Gen Z.
They are?skeptical of brands?and are selective with who they purchase from.
Finally, winning their loyalty will mean taking your marketing campaign to?the platforms they use—namely, TikTok.
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