How to Hook 'Em Quick (No Worm Required)

Attention isn't deserved, it's earned.

Sometimes we have to go back to basics. And there's nothing more fundamental that using a hook to set up a short-form video.

Let’s start at the beginning… What is a hook and why do we need it?

A hook is an attention-grabbing element used at the beginning of a video to captivate viewers and compel them to continue watching. It sets the tone, piques curiosity, and establishes the value/relevance of the content. An effective hook can take many forms, including thought-provoking questions, surprising statistics, unusual visuals, or bold statements.?

Here are some simple hook examples to get you thinking:

I had no idea that…

Imagine if you could…

This is the secret behind…

Are you tired of [frustrating situation]?

Don’t watch this video!?

I’m never doing THIS again…

Remember, the effectiveness of a hook depends on your target audience and the specific content you're creating. Tailor your hook to align with their interests and desires for maximum impact.

What’s Trending:?

This video is proof that a great hook can get attention even when the post smells like it’s sponsored.

Coupon-hunter-extraordinaire Torok leads off with, “Here’s how you’re gonna make Dollar General and your wallet besties tomorrow.” This curiosity-inducing hook stopped the scroll of 2.2M fellow bargain hunters. It’s simple. It’s clear. And leaves us wondering… “How??” That keeps us watching to learn about the incredible limited-time deals.?

Then, she methodically goes over each and every discount available in a tone that is uniquely her own. She knows what her audience wants, and she gives it to them. Notice how she doesn’t tell us about any specific deal in the opening hook. She saves the specifics for later because she knows we’d bounce if she didn’t tease us first.

Your takeaway: How can you use this info to craft a catchier hook of your own?