How Honasa Consumer Limited (Mamaearth) Sets the Benchmark in HR Excellence

Introduction

In today's competitive business landscape, fostering a workplace culture prioritising diversity, learning, and strategic growth is crucial. Honasa Consumer Ltd. , the parent company of renowned brands like Mamaearth , Aqualogica, The Derma Co, Dr. Sheth's ~ For Indian Skin , BBlunt, and Ayuga, exemplifies these principles through HR policies and practices. As a leading HR recruitment and outsourcing company, it's essential to highlight such success stories to inspire and guide other organisations. Here's a closer look at Honasa's impressive achievements and HR insights.

Championing Gender Diversity

Honasa Consumer Ltd. has established a commendable gender diversity ratio of 54%, with approximately 1,020 male and 1,176 female employees. This balance extends to leadership roles, with women occupying about 40% of positions up to the CXO level. Such a commitment to gender diversity fosters a more inclusive workplace. It drives innovation and growth by bringing diverse perspectives to the table.

Inclusive Hiring Strategies

Honasa Consumer Ltd. 's hiring strategy is grounded in equality and inclusivity. By ensuring an equal assessment of CVs regardless of gender, race, ethnicity, or background, they promote a fair and unbiased recruitment process. In the fiscal year 2023-24 alone, Honasa successfully hired 439 individuals through campus recruitments and lateral hiring, showcasing their robust and dynamic approach to talent acquisition.

Emphasising Learning and Development

The company places significant emphasis on continuous learning and development (L&D). With 40 voluntary L&D programs, Honasa Consumer Ltd. has achieved nearly 100% sign-up rates. In FY 2023-24, the company engaged 975 learners, with each course averaging 3 hours and 24 minutes, culminating in 3,315 learning hours. This dedication to employee growth enhances skill sets and boosts morale and retention.

Mentorship for High-Potential Employees

Recognising and nurturing high-potential employees is a cornerstone of Honasa Consumer Ltd. 's HR strategy. These employees are paired with personal mentors within the organisation, providing guidance and support to help them reach their full potential. This mentorship framework cultivates leadership skills and ensures a robust succession pipeline for the company's future.

Remarkable Company Growth

Honasa Consumer Ltd. 's growth trajectory is nothing short of remarkable. From a team of 250 employees in 2021, the company has expanded to nearly 2,200 employees as of March 31, 2024. This rapid growth underscores the company's successful business model and robust HR practices that attract and retain top talent.

Conclusion

Honasa Consumer Ltd. is a beacon of HR excellence, demonstrating that a commitment to diversity, continuous learning, and inclusive hiring can drive significant business growth and employee satisfaction. As we celebrate these achievements, we encourage other organisations to draw inspiration from Honasa's practices and integrate these principles into their HR strategies.

At Bohiyaanam Talent , we are dedicated to helping businesses achieve their HR goals by providing expert recruitment and outsourcing solutions. Let's create workplaces where every employee can thrive and contribute to collective success.