How to hire for growth
Welcome to the latest edition of Business Leader Masterclass.?
In this issue:?
?? How to hire for growth?
?? Two Chicks CEO: Be open about who your audience will be?
?? The culture secrets behind Huel ’s growth?
?? How Stuart Machin turned around Marks & Spencer?
How to hire for growth
Hiring the right people at the right time is critical for medium-sized businesses looking to scale – but getting it wrong can hurt costs, culture, and strategy. We explore how to balance speed with planning, use data to drive recruitment decisions and determine when to hire, upskill or bring in external expertise.??
Learn how to build a recruitment strategy that supports sustainable growth while avoiding common pitfalls.?
How Stuart Machin turned around Marks & Spencer
马莎百货 is probably the best-known business in Britain. But when Stuart Machin joined in 2018 it had been struggling for years. Since then he has led an extraordinary turnaround of the high street retailer. This is the story of how he did it, in his own words.?
Stuart Machin, the chief executive of M&S, talks to the Business Leader Podcast about how M&S is changing its shops, products, and, crucially, the culture within the business.??
You can listen to the podcast here or wherever you get your podcasts.?
Join us at the Business Leader Summit
Want to know the secrets to scaling up your mid-size company? ???
Join us at the Business Leader Summit where we’ll be diving into the strategies and techniques to grow your business. With a packed agenda, the Business Leader Summit is designed to provide solutions to the key challenges facing mid-sized business owners in the UK. Learn more about:?
领英推荐
Find out more about the Business Leader Summit here: https://businessleadersummit.co.uk/live/en/page/homepage??
The culture secrets behind Huel’s growth
Huel ’s meteoric rise from a hobby business to a ￡214m global brand is a masterclass in culture-driven growth. CEO James McMaster shares how Huel balances rapid scaling with protecting its unique ethos, from innovative hiring practices to an intensive onboarding process.??
Discover how this fast-growing nutrition brand finds and retains top talent while ensuring its team stays agile, engaged and aligned with its mission.?
Two Chicks CEO: Be open about who your audience will be
In this week’s My Business Leader Secret video, In this instalment of our weekly video series, My Business Leader Secret, we talk to Alla Ouvarova , who co-founded the food brand Two Chicks in 2007. Two Chicks helped to popularise the idea of liquid egg white, packaged in bottles and cartons, in the UK. Today it sells around 100,000 units per week globally and is stocked in most major UK supermarkets, from Sainsbury’s to Lidl.??
But Ouvarova was surprised by who was drawn to the product.??
“You can have a good business idea and a hunch, but you never know who’s going to end up buying your product,” says Ouvarova.?
“We had “yummy mummies”, ladies looking after their weight, but we also had bodybuilders who just wanted to bulk up and rugby players. They love it for the protein content because they can have six eggs and then add more egg white.”?
Get Business Leader in your inbox every week?
If you’d like more from Business Leader, you can subscribe to one of our weekly newsletters. Written with business leaders in mind, they provide analysis of business success and failure, inspiration from those who have been there and done it, and practical advice on how you can emulate their success.???
?