How To Help Your Customers Notice Your Awesomeness

When Joshua Bell, the famous violinist, played Bach's most complex composition on a $3.5 million violin in a NYC subway station during rush hour only 7 people actually stopped to hear him play.

Because just like these commuters our customers easily miss the most extraordinary pieces of our service, how do you help your customers notice your awesomeness?

Give them permission to stop and stare.

1. What piece of your service takes an extraordinary piece of work though is never noticed by your customers?
2. Why would it make them stronger advocates if they knew your level of commitment?
3. Who on your team performs this action every day so they can tell how they go above and beyond in one compelling story?
4. When will you set up an 'Above and Beyond' section on your website or in your store in an area where your customers usually stop naturally?
5. How will you track whether consuming this content converted into sales or positive comments?

If your awesomeness is still hidden away, send me an email here: [email protected]