How to help your consumers find pleasure again

Late last year, Adam Grant declared the pandemic “the boring apocalypse” in The New York Times. Grant says that our constant exposure to news about COVID, and sometimes actual exposure to the virus, have increased the collective ennui. Many of us are having trouble drumming up enough effs to give. As Grant would say, we’re languishing, still. (If your marketing is also languishing, check out our guide for how to turn it around and start to flourish.)?

How to stop feeling so blah and unbothered? We think it’s time to spice things up and focus on food again. This isn’t specifically about sourdough starter (although it could be), it’s about giving rise to your wellbeing by finding simple pleasures in food, as author Mark Schatzker suggests in his new book The End of Craving. Also, according to our resident dietitian Nishta Saxena, how we eat can tell us a lot about our overall wellbeing.?

Whether your brand is kitchen-adjacent or far from food, this edition of MarketWell bites into how the eating trends of 2022 will affect both your consumers and your marketing.

Bon appétit!

Amy

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MarketWell voices

How does eating for pleasure affect nutrition? We asked Felicity registered dietitian?Nishta Saxena, about a new book that sparked our interest.?The End of Craving?by Toronto author Mark Schatzer is about how “only by restoring the relationship between nutrition and the essential joy of eating can we hope to lead longer and happier lives.”

“After everything that we’ve all been through and the way the world is right now, we all need to have something that makes us feel better and?there’s nothing wrong with pleasure.”

- Nishta Saxena

What might this movement mean for wellbeing marketers? Read on to hear Nishta share her expertise and thoughts.?Read the full interview.

Feeling inspired??Share MarketWell?with fellow wellbeing marketers and we’ll make a donation?to the?Canadian Mental Health Association?(CMHA).

As the nationwide leader and champion for mental health, CMHA facilitates access to the resources people require to maintain and improve mental health. The work they are doing is even more important now, than ever.

To your wellbeing,?

Amy Laski

Founder and President

Felicity [Inspiring Communications]