How to Help the Customer Instead of Selling the Customer

The best way to boost your customer retention is to focus more on the customer than the sale. Increasing your revenue and profits is crucial for business, but so is customer satisfaction. One significant interaction with a member of a sales team can make someone a customer for life. That happy customer will then tell all of their friends and family members about how great your sales team is, which will bring in even more sales! 

Here are three easy ways to ensure you’re helping your customer instead of selling your customer:

Find Ways To Save The Customer Money

If you go out of your way to save the customer even a few dollars, they will be so grateful you went the extra mile instead of just following the typical sales script. When you save them money, they will begin to trust you and your business, meaning they will be more likely to buy your goods or use your services in the future.

Find Out What Method of Communication Works For Them

Before the end of your initial conversation with the customer, ask them how they would like you to contact them. Every customer is different; some people hate phone calls and would much rather receive an email, while others would rather talk on the phone than type out a response. Ask them how they like to communicate and they’ll be pleased you’re taking the extra step of finding out what works for them. 

Check-In

Following up with a customer to ask how your business’ product is working or if the service’s quality was satisfactory is another excellent way to build customer trust. Another great example is to let the customer know about any updates on the status of their order or process. Following up and checking in shows that you see them as a person and not just a sale. You still want to communicate even though the sale has ended.  Just be careful not to go into sales mode automatically; keep the conversation friendly and casual.

Remember, business is reliant on sales, but it is also reliant on customers. Build a relationship with your customers, show them you care and the sales will increase! 

At Innovative Vision, we are passionate about the world of Customer Experience. Founded in 2002, we are a marketing technology firm specializing in Contact Centre BPO. Through the power of omnichannel support and hybrid live agent/AI models, we ensure that every interaction that a customer has with your business is positive and meaningful.

Allow us to inspire your company to grow through our enhanced approach to guiding the customer journey. To learn more about our advanced and specialized services, contact us today!