How headless commerce elevates customer experience?

What is the headless commerce architecture?

Headless commerce refers to an eCommerce solution that stores, manages, and delivers content without a front-end delivery layer. In a headless commerce architecture, the front end (or the “head”) — includes items such as text colors and styles, images, graphs and tables, buttons, etc — has been decoupled and removed, leaving only the backend eCommerce functionality — pricing, infrastructure, security, checkout, etc.

This architecture makes it possible for developers to employ the frontend technology that they prefer to deliver high-quality content experiences and plug in an e-commerce solution on the backend that can handle all the commerce functionalities.

It allows developers to use APIs to deliver things like products, blog posts or customer reviews to any screen or device, while front-end developers can figure out the best way to present that content using whatever framework they fancy.?

Essentially, it is possible to programmatically manage all functional elements like forms, blog, banners, and products of the system. This even includes the creation and management of content components.

This architecture is pretty much built for the IoT age. The headless commerce architecture delivers a platform via a RESTful API that is made up of a back-end data model and a cloud-based infrastructure. Due to the fact that the platform is not tightly coupled with the back-end, it is possible for eCommerce brand to deliver things like content, products and payment gateways to smartwatches, kiosk screens, Alexa Skills, and everything in between.

How is headless commerce different from traditional eCommerce?

The main difference between headless commerce and traditional eCommerce is that headless commerce is all about flexibility. A headless architecture would offer merchants more tools to reach, engage, and convert their growing customer base than their traditional, monolithic eCommerce platform could give them.?

A monolithic platform would have design constraints on front-end development, take more time to edit the database, code, and platform and could only offer a predefined experience for users and administrators. Headless commerce does not have such design constraints, and it allows you to create your own custom experience for users and administrators.

What are the benefits of headless commerce?

Here are some of the advantages that headless commerce brings to the table:

Future-proofing your business

When new trends come up and customers want to shop on different platforms, headless technologies enable you to adjust your frontend without having to replatform on the backend. By making?use of APIs, your front-end developers can add back-office functionality to your existing system and use frameworks as they deem necessary.?

Rather than needing to build new websites or portals from scratch, you can use a headless commerce solution to treat each new functionality individually and integrate new features as your eCommerce portal grows and evolves.

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