How to have an effective sales pitch.

I am going to start with an extremely bold claim.

After reading this, your sales pitch will not be the same again. You would be so much more confident in your sales. (And there’s a surprise in the end.)

See, before selling something, you need to put yourself into a category.

1. Your product is good; you’re confident in it. However, you don’t know how to pitch.

2: Your product is bad, and your sales pitch is bad. However, you’re confident it will work.

There’s always hope for the first one, but not so much for the second category. Business is a long-term vision. You need to know if your product is good enough or not. You can't be delusional while doing business.

A decent salesperson is a great listener and a good observer. You need to listen to your prospects to understand them better. You need to observe the words that didn’t occur because their true intent lies here.

Before you start with your pitch, you need to be clear about a few things from your end.

-Your target audience.

-Your end goal

-The common objections.

With that in mind, this is exactly how you go with the sales pitch.

1. Believe in yourself. This is non-negotiable. You need to have a little confidence in yourself that you can get the result while having fun. It’s just a call. No matter how big a budget the client has, it is just a call. This is where ‘fake it till you make it’ comes into the picture.

2. Introduction: Start with the introduction, but the twist is that it should not be a bland one. This is where storytelling comes in. Capture attention from the start. You can start with a personal experience, a customer experience, or a pain point. Ex: ‘Why 75% of people fail to convert in a sales pitch.’

3. Message: This is the start and end together. Nobody has extra time, and considering you both are on a sales pitch, you need it to end quickly. So the next step should be to be clear about your objection, goals, and process to your prospect.

4: Agenda: Now this is where the actual game is. This is where you walk the client through your presentation. You’ll in steps narrate to the client how you’re going to tackle the objection. How you’re going to help in the transformation. Show the plan you’ve prepared.

Remember when I asked you to determine in which category you lie? If you have conviction in your product, at this point it will do the talking for itself. You’re just the medium to highlight the benefits.

5: Conclusion: This is where you conclude everything—a brief summary of what you’ve discussed so far. Going through the benefits again and highlighting them. Position the product or service better in the minds of your prospects.

After the conclusion, ask your prospect questions and, with the same convection, tackle them. If you know your product by heart and how it’ll help your prospect, They are going to stick to it, and you’ll be able to answer smoothly. Good research done before the meeting is crucial.

Key points to keep in mind after the sales pitch.

-Follow up to eight times. Yes, it might seem like a lot, but it isn't.

-Try getting the yes or no answer in the sales call itself. It will help you save future follow-ups.

-If required, get on another sales call to lock the deal.

That’s it. Here is your simple roadmap to an excellent sales pitch.

Now, for the surprise.

I am going to launch a free sales training email course soon. There needs to be some work done in the backend. And once everything is finalized, you can subscribe to it. More details are coming your way soon.