??How to have a big idea

John Parkin knows a good idea when he sees one.

As a formed Creative Director of one of the most innovative and exciting advertising agencies of the 1990s he knows a thing or two about coming up with ideas.

He's helped create big ideas for big brands, and he's also had one big idea of his own that has transformed his world.

His big idea?

F**k It.

It led to John leaving his job.

Him and his wife Gaia running countless F**k It retreats.

And more than?1 million?books sold.

So what makes it a big idea?

• It's memorable?You won't forget it in a hurry
• It jars a little?At the beginning others say 'you can't do that' (even John himself was unsure if it was viable 20 years ago)
• It stands out?In a noisy world this is priceless

The?happy startup?was our big idea.?

10 years ago many people didn't get it or thought we were weird (they weren't wrong).

But people remembered it, and all around the world it seemed?to make sense to the right people.

We've had people run happy startup meetups in North and South America, Australia & New Zealand, the middle East and all over Europe.

It was an idea that stuck.

It's helped us to close our agency to do this work full time.

It's helped us to build a loyal following of values-aligned people.

And it's helped us to start thousands of conversations, often with strangers.

If you haven't yet hit on your big idea, we'd love this for you.

Join this week's Friday Fireside with John where we'll be exploring:

• The power of a big idea?And how it can help you to punch way above your weight
• How you can spot one?And why you should sit with your ideas for a while before judging them
• How to have one of your own?So many obsess about finding the right idea but John will talk about why you should focus more on quantity instead. In his ad days John had to come up with 200 creative ideas for a poster for a client – eventually hitting on one big one.

Like us, John believes that each of us is sitting on a goldmine of ideas.

From working with 140 people over the last 7 tribes of?Vision 20/20?I've witnessed at first hand how everyone has the gem of an idea in them – based on their zone of genius, lived experience and passions – but so often we just can't see them for ourselves.?

Or can't spot it when we do.

Join this session to learn from one of the best ideas people about what makes some ideas stick, and others never catch on.?An hour in the company of John could help transform your ideas.

As always bring your questions and curiosities.

Hope to see you there.

Register here to join us on Friday at 2pm BST

If you can't watch live just register via the same link to view the replay afterwards