How has selling changed?
We all remember the iconic words, "Sell me this pen" from the movie The Wolf of Wall Street, where Leo Di Caprio's character gives each person at a sales rally the same instruction.
"Sell me this pen"
They all fail dismally at it - a simple task it appeared was not so simple to execute.
While we don't claim to be sales gurus, there is merit in knowing how to sell something. There have been many books written on the matter, and many YouTube videos waxing lyrical on the techniques involved. So, we won't bore you with a montage of 'how to sell'
But, what we will say is that there is one vital element to selling that most salesman ignore. And, by salesman, we mean any person who has a business, as you are all sales people soliciting your wares to the public.
That one vital element lacking?
LISTENING
It seems odd that a sales person should need to listen - after all, isn't it all about what you say that will get the customer to buy? Sure, it is. Eventually. But, first ...
... you LISTEN.
And, listening requires an active participation on the listeners part. Seems obvious. But, just hearing isn't good enough. You need to be actively listening, taking what is being said to heart and head and applying it to a strategy. Listening well will help you understand what it is the customer wants and needs. And, when you know what they want, what they need, you won't actually need to sell to them at all.
We understand you can't always get to speak to a customer - as they are the public - so then take your listening skills to the street. Be sure to ask the right questions of those you foresee as potential customers, run surveys, research your industry and what others are doing, and get to know what the pain points are. Then offer the solution.
Through Business Doctors, we can assist you on your business journey, and selling is just one part we touch on.
Sign up today to be part of our MasterMind Program and take your business to new levels!
https://damionbusinessdoctors.gr8.com/
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