How has the rise in rural household incomes transformed consumption patterns across India's countryside?

This rising prosperity is reshaping spending habits, moving beyond basic needs and fueling demand for a wider range of goods and services.

• Shift to Non-Food Expenditures: Rural households now spend less on food, with food's share in total consumption dropping from 51% to 47%, while spending on transportation, healthcare, and durable goods has risen.
• Processed Foods and Beverages: Rising incomes have increased rural demand for processed foods, beverages, and ready-to-eat items, similar to urban consumption patterns.
• Durable Goods and Services: Rural households are buying more services like healthcare and education, and durable goods like smartphones and motorcycles.
• Financial Inclusion: Savings have surged, with 66% of rural households saving in 2021-22, up from 50.6% five years earlier, and access to formal financial services has expanded.

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