How hard is it to make a website?
Wix, Squarespace, Wordpress and about 40+ other website builders make it simple and easy to create a website with your very own domain address. WWW.(YOURNAMEHERE).COM
It sounds appealing and that's what their marketing team will work with: your desire to have that feeing of playing in the big leagues. Their tools are pretty much drag and drop, but they can't teach you design. One of the biggest problems I hear consistently from new clients is they they tried to build their own website only for it to leave them unsatisfied with the way it looks and functions (or doesn't). A website is the portal to new customers to find out what you're business is all about and it is incredibly important helping making the decision of whether or not they want to buy from you. Why would you leave something so dire to be lacklustre only to lose potential customers? Imagine your business is a house and customers are your guests. The site serves as the entry room where guests are received and where the tone is set for the rest of the visit. Would you skimp on hiring a painter just to save a few bucks? Once the customer sees your own handiwork splashed on the ceiling they get the impression that you don't really care and it reflects the kind of work or services you provide.
Hiring a professional is an investment in your business that will pay for itself. When it comes to websites, you should hire a specialist to create your masterpiece for you so that when you receive those customers they want to stay. The more time they spend in your site, the more likely they are to do business with you. Just as important as hiring a web designer for your site is finding the RIGHT web designer. Understand that web design is an art and those who create it are artists who just as different as Leonardo DiVinci and Pablo Picasso. Interview your web designer and make sure that they can create a product that matches your brand and how you want your business to look/feel.
This is where the shameless plug comes in. I started Ti King Services to create websites and manage social media accounts in a way that is adaptive to each client's unique personality and brand. Hiring us to create something as important as your website is not taken lightly. Increasing your online presence is key to the success of your business. I live by the motto of "You can't live your dream unless you make someone else's dream come true". Find a web designer who adheres to that and you can safely trust your site in their hands without getting paint all over yours. Put that paint brush down and start doing what you started your business for.