How hard is it to define your why and your what?

How hard is it to define your why and your what?

As a founder and entrepreneur, it's easy to get lost in the moment.

Losing your why and what can be one of the major blows to your journey.

But let's pause for a moment, shall we?

Understanding your "why" and "what"—those two magical ingredients—are like the secret sauce that makes your startup sizzle.

Let's break it down:

1. The "Why": Your North Star

- Your "why" isn't just a philosophical pondering; it's your compass. It's the reason you leap out of bed at 3 AM (hopefully not too often) to chase your dreams.

- Why does your startup exist? What change are you itching to bring to the world? Is it to revolutionize cat memes or solve world hunger? (Both noble causes, by the way.)

- When you know your "why," it's like having a superpower. It fuels your resilience, inspires your team, and keeps you going when the coffee machine breaks down.

2. The "What": Your Battle Cry

- Your "what" is your battle cry—the war paint you wear into the startup arena. It's your product, your service, your magic potion.

- What problem are you solving? What value are you adding? What makes your startup stand out like a disco ball at a black-tie event?

- Nail your "what," and you'll have investors nodding, customers cheering, and competitors scratching their heads.

So, here's a friendly nudge:

- Peel back the layers. Dig deep into your startup's soul. Ask yourself, "Why did I start this wild ride?" (Hint: It's not just for the free snacks in the office kitchen.)

- Craft your elevator pitch. Imagine you're in an elevator with Elon Musk. You've got 30 seconds. Go! (Okay, maybe 60 seconds. Elon's a busy guy.)

- Share your journey. LinkedIn isn't just for résumés and awkward headshots. It's your storytelling stage. Tell us about the late-night epiphanies, the pivot moments, and the time you accidentally replied to an investor with a cat GIF.

Remember, fellow founders, you're not just building a startup; you're weaving a legacy.

So, let's sprinkle some authenticity, add a dash of vulnerability, and connect like Wi-Fi at a tech conference.

Cheers to chasing dreams, disrupting norms, and occasionally spilling coffee on our keyboards!

P.S. If you're curious about more Leadership, follow EcoImpact Review Newsletter.

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