How HARD Can You Market? — Series: Don’t Be Boring

Hello there…..

I believe you are enjoying your Sunday. And after reading this article, you are definitely going to ENJOY.

Why? Because you are going to learn or feel something, rather than only read it.

Okay , can you raise your hand or say “Yes , thats me” while you read the following questions:

Do you consider yourself a creative person?

Have you ever experienced a "creative block" where you felt unable to generate new ideas?

Do you often seek inspiration from external sources, such as books, movies, or nature?

Have you ever solved a problem by thinking of it from a completely different perspective?

Do you often challenge your own assumptions when brainstorming new ideas?

Do you find that breaking a complex task down into smaller parts helps you think more creatively?

Have you ever wondered how a person you admire would handle a creative challenge you're facing?

Do you believe creativity is a skill that can be developed and improved over time?

Do you frequently collaborate with others or ask for feedback when working on a creative project?

Have you ever had a creative breakthrough while daydreaming or doing something unrelated to your project?

If you have answered more than 50% of them YES , then I believe you are creative in your own world, and that is a good thing. I do have stats to support me,? 75% of people believe they are not living up to their potential creatively; 78% of college-educated workers over 25 wish they were more creative; and 72% of people report having creative insights while taking a shower.

Come on! You know you are a singer by the time you take SHOWER or have some unexpected ideas in WASHROOM.? I know I have.

In this article, I am just going to cover some parts of the “How Hard Can You Market?” series that I think will be useful for anyone looking to make a place in this world. And that friend gives me PURPOSE. I know everyone is looking for purpose and definition in life……if you start with something and start saying, “I own this, and this is my responsibility,”. Then you will dedicate your life to a PURPOSE.

Well, that went a little off track. Pheww.

Let's continue here……”Don't Be Boring.”

What I have seen is that when people start talking, they stop inventing ideas. To make the biggest impact on the most people and make them take action, it is vital to make your message creative.

If people are getting the same information as they used to understand in School. You Are Not Going to Make Money.if you are telling something that is not exciting.

This is the Story and campaign done by Subway in the 90s, and you see how unexpectedly it became a success:

Once upon a time, in the heartland of America, lived a young man named Jared. Jared was unlike his peers, not for his grades or sports skills, but for his size. Weighing over 400 pounds, life had become a series of struggles for him. Then, one day, he stumbled upon an idea.

Just across the street from his apartment was a Subway outlet. Their menu flaunted a range of low-fat sandwiches. An idea sparked in Jared's mind. Could these sandwiches be his ticket to a healthier life? With a dash of determination and a sprinkle of hope, Jared embarked on his Subway diet.

Every day, Jared ate two Subway sandwiches, one for lunch and one for dinner. Months passed, and to his delight, the pounds started dropping. Soon, Jared transformed from an overweight young man to a picture of health, having shed over 200 pounds.

Word spread about Jared's remarkable weight loss journey, and Subway saw an opportunity. They turned Jared's story into a nationwide advertising campaign. "The Subway Guy," as Jared was now known, was living proof of Subway's commitment to healthy, low-fat eating. The campaign took the nation by storm, and Subway's sales skyrocketed.

Jared's story is a classic example of the power of storytelling in marketing. Subway used an authentic, relatable human story to convey their brand message. People didn't just see an advertisement; they saw a real-life transformation brought about by Subway's products. It was inspiring, memorable, and different.

This campaign demonstrated the power of creative, authentic storytelling in marketing. In a world saturated with traditional advertisements, a fresh, inspiring story can make a brand stand out. It connects with customers on an emotional level, making the brand more relatable and its message more memorable. It turns a brand into a protagonist that people can root for, and that is the real magic of creative marketing.

Did you notice how that messaging caused POLARITY? At the very beginning, even this campaign might have gone through a phase of Craziness……but when they saw Jared, that became more realistic.?

The impact here is adding Charges to your message, either POSITIVE or NEGATIVE. “Neutral is BORING”. When your message causes polarity, it attracts.

Now you might be thinking that negativity will attract more, and that might be correct in some sense. This might be due to a psychological phenomenon known as "negativity bias," where people pay more attention to negative information because of its greater perceived importance or urgency.

Negative headlines may prompt feelings of curiosity, concern, or outrage, encouraging people to click to learn more.

But on the other hand, there's also evidence that positive content can be highly engaging and shareable. Positive headlines may attract readers who are looking for uplifting, inspiring, or feel-good content.

They can also help to build a positive association with the brand or media outlet presenting the information.

So it depends, which NICHE you are in. I might cover niche-building topics as per your curiosity ... .and How will I see that? Bring up your creativity….

Okay… now you know. If you are creating your messaging and crafting your campaign and someone doesn't like you. Believe me, being polar also means that you might get some hate as well. This will depend on how thick your skin is. There will always be the one who will hate you “no matter what”, so skip pleasing them.?

?"If you haven’t offended someone by noon each day, then you’re not marketing hard enough." - Dan Kennedy

Be creative. Open the closed tap of creativity, you can message or drop your questions here LINK until then. Poyi varatte

#itoocancreate