How to hack the LinkedIn algorithms, become visible, and achieve thousands of post views

LinkedIn is a convenient platform for connecting with the right people. However, you must understand the LinkedIn algorithm to increase your profile visibility.

Today, you will learn:

• Three LinkedIn algorithm filters
• How to avoid being labeled a ?SPAMMER?
• How to increase profile visibility
• ?Prime Time?
• LinkedIn ranking metrics
• Fatal mistakes to avoid

The LinkedIn algorithm analyzes several factors to determine the relevance of your content and its value to the target audience. It then ranks it accordingly.

Similarly, it shows your post to a small group of your audience and checks their reaction. Based on the results of the initial test, it decides whether to show it to more people or hide the post from their feed.

Content is filtered into one of three categories, as outlined below:

1. 0-20 points — Spam — If your message has been flagged as spam by any users (well-wishers), there is no chance of reach.
2. 21-55 points — Average — If your message falls into the ?average? category, although it may reach some people you know, its visibility will be determined later.
3. 56-100 points — Standard — Any post flagged as ?standard? receives a large amount of reach. A post can become standard after active engagement from contacts within the first hour

What factors determine which category your post falls into?

It's not as difficult as it seems. Passing the SPAM filter is possible if:

• Avoid using too many links
• Tag a maximum of five users
• Always take a three-hour break between posts
• Avoid hashtags such as ?follow?, ?comment?, or ?like?.

Use the following method for more effective hashtag use:

• Use a maximum of three hashtags
• The first should be broader
• The second - a bit closer to your niche
• And the third - exactly what you're looking for.

Example: #marketing, #b2bmarketing, #linkedinb2bmarketing

Use a simple format - minimal text, can be without a picture.

Post content that generates organic engagement (ask questions, share interesting facts, tag relevant people).

Use keywords to reach the desired audience.

Avoid using external links in the main post. Instead, use them in the comments.

Understanding the dynamics of the ?Prime Time?

As mentioned earlier, the post will initially be shown to a small number of users. On LinkedIn, audience engagement determines the fate of your message within the first hour. The more people react to the post in the first hour, the more likely it is to skyrocket.

YES and NO to ?Prime Time?

YES ?? (what to do to get more reach for your post):

• Choose a suitable time when your contacts are online (8 a.m., 2 p.m., and 5-7 p.m.).
• Ask an interesting but relevant question to engage them.
• Respond promptly to all comments.

NO ?? (what not to do):

• Never post profanity or outdated information.
• Avoid frequent edits. Frequently edited posts have below-average ratings.

LinkedIn ranking metrics

If people reference, engage with, and/or share your post, it will pass through the ?average? filter and be displayed in more feeds. If you want your content to appear in more feeds, you must consistently and actively engage in comments.

To decide what appears in feeds, LinkedIn uses three ranking metrics:

? LinkedIn Connections

Based on the criteria mentioned below, LinkedIn determines whether a post is relevant to your connections. Similarly, to find common ground, it checks who you have recently interacted with.

? Relevance of Interests

The LinkedIn algorithm takes into account the groups you belong to, as well as hashtags, people, and pages you follow. Along with companies, people, and topics mentioned in the post, the algorithm also analyzes the language of your profile.

? Likelihood of Engagement

First, the algorithm predicts the likelihood of you sharing, commenting, or reacting to the post. The model also considers timely feedback from content creators. (The faster the content starts receiving responses, the more likely LinkedIn is to include it in other users' feeds).

? The transition scheme from average to standard looks like this:

The more you interact daily with other people -> the more people will respond to you in return -> the more often you will be seen in feeds.

Fatal mistakes to avoid, no matter what

When you intentionally try to attract an audience with memorable but ?spammy? material, and the audience scrolls past it without engaging. This is called ?DECLINE?. The higher the bounce rate, the more likely the algorithm will label the message as spam, even if no user marks it as spam. Similarly, LinkedIn will penalize your content if people mark it as spam, hide it from their feed, or simply ignore it.

Note from Oleg Vasendin

You could also use this cheat code to hack Linkedin ??:

function hackLinkedin() {
    if (articleRead) {
        doPractice()
        getGreatResults()
    }
}

hackLinkedin()        

? This article is a translation of an article by Alesia Dubrouskaya . We decided that it would be a good solution to share our knowledge of Linkedin algorithms with a wider audience ?.

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