How To Guarantee Repeat Customers

If you think your market was tough before, it just got tougher.

I am going to show you an idea about navigating your way through the growing quagmire of uncertainty that's making it tougher to turn a profit in the bloodied waters of your industry.

By the way, every industry is like this at the moment.

Yes, I know this DOESN'T help to know.

Let's start with what we know...

The formula for getting paid.

You DO NOT get paid because...

• The client loves your work.
• The client thinks you are gorgeous.
• The client has no other options.
• The client wants to learn something.
• The client has no access to Google and therefore cannot find your competitors.

You get paid for 2 reasons and only those 2.

1) Value - The effect of the solution you provide

2) Cost - How cheaply you can be replaced by someone else

This is a constant 'trade-off' in the mind of the client until they find the 'sweet spot' AND ONLY THEN will they hire you.

But now there is a 3rd element to consider.

3) Experience - How special you made them feel.

You can only gauge this by really analyzing your customer experience.

• From the moment they started looking for what you offer, was your product the best on the market?
• Did you deliver what they wanted?
• Are they still enjoying your after sales service?

Make a heat map and graphically draw out each stage of what they go through to find out why your customers will/wont come back to you next time.

Make sure that...

• You know exactly who your target customer is.
• Your whole team knows exactly what that customer wants from you.
• You know that exactly the impact your solution will bring to their objectives.
• You have studied and refined every step of the customer life cycle from beginning to ongoing delivery and after sales.
• You can test every stage to make sure it's working well.
• You can review and tweak whilst going live with the customer life-cycle.
• You talk to the customer at every stage to check they are happy.
• You have a very clear definition of what a successful experience truly is from BOTH the customers side and your own perspective.

Price Vs Quality Vs The Experience

So now with these three elements in mind, return to your product list and decide...

1. What your customer actually wants you to do for them.
2. What the price point should be.
3. How you can give them an unbelievable experience that your competitors can never match.

Remember it's much easier to upsize existing customers than to find NEW ones.

Now, that's how you make more money in the new economy.

Want to know how to put the whole thing together AND sell it? I can help...