How is growing a brand different from growing a business?

The growth in brand awareness drives the growth in business. Branding makes your business a household name, develops an affinity with prospects, and propels them to buy your product or service. Unlike growth marketing, brand building calls for prolonged commitment and yield long-term results. 

Marketing is not just about promoting your product and service. It is rather a much broader concept that focuses on developing you as a brand. Although many people use the terms brand and business interchangeably, there is a clear distinction in what these terms mean.

Difference between a business and a brand

Businesses and brands go hand in hand. Marketers often consider the brand promotions the same as the business promotions and develop plans that target both. However, experts emphasize establishing the difference between the two terms and craft plans that promotes your products and services along with promoting you as a brand.

You can also understand a business as an organization that develops and delivers products and services, while a brand is the image, reputation, or identity of the business. It refers to your identity and the way your audience perceives you as a business.

Understanding the brand growth

To build a brand, you focus on reaching out to your prospects and gain their trust for the services and products you offer. It is important to understand that a brand can exist independently of a business which is why the branding strategies must yield more sustainable results.

Brand marketing begins with standard questions like who is your target audience and what they need. However, it focuses on finding your brand personality, voice, and tone. Profound marketers help you identify your brand story and effectively translate it to the audiences to drive more business.

In essence, brand marketing is all about creating and elevating visibility, awareness, and recognition among your customers. It is more of storytelling than selling a particular product. While promoting your brand, you try to establish and strengthen an emotional relationship with customers. 

For instance, Apple is associated with a sleek design, user-friendly, and highly secured mobile devices and Adidas is synonymous with comfort and effective sports gears. All such established brands focused on telling a story that the audiences resonate with and help gain their loyalty.

Brand-building objectives are often associated with positive media coverage, endorsements by influencers, and effective social media engagement. 

What do I offer?

I help you cement a rock-solid brand name by deploying proven methods for valuable engagement on various online media and follow strick marketing principles including:

• Emotion: To proliferate your brand marketing results, it is important to associate the value of your company with some sense of identity of your target audience. Your brand should communicate a story that people can relate to. For instance, Amazon is now ‘your own shop’ making an instant close connection with people.
• Delivery: One of the most essential aspects of building a powerful brand is to develop trust among your audience. For that reason, you must deliver what you have promised. It makes you more credible and helps you drive your customer’s faith and loyalty.
• Consistency: To hit the home run in branding, you must keep your promotional efforts consistent across all myriad platforms. Pick the voice, visuals, and messages that reflect your companies story and translate it consistently and constantly to your customers.

Brand growth vs business growth

Here are some fundamental differences that govern the course of action in campaigning effectively.

• Sales vs community-based growth
• Looking beyond and above the product
• Focus on enduring growth
• Developing your voice and promoting stories
• Finding partners to fight competition

Conclusion

Pushing both your brand and business together is crucial in achieving your objectives successfully and thrive in today’s fluctuating and challenging market.

Your brand creates and expands a community whose needs are solved by your business offerings and your business serves the needs of the community your brand establishes. This coupled nature of the two makes the marketing a bit tricky.

I help you build your brand's reputation around the community you intend to serve and promote your offerings in that light. Get in touch with me and let's grow both your brand and business simultaneously.

Book a meeting now and achieve your goals quickly and effectively!