How To Grow Your Organic Traffic

Having quality content or goods products isn’t enough for running a business when you are not getting sufficient traffic.?

Running ads and promoting your content may be of use, but you can achieve a lot more without spending a dime.?

Here are five ways that can help you boost your organic traffic and rank higher on Google:

Content:

When running a website, you need to have a clear vision of why people visit your site. And people mostly visit sites to get information.?

So, if your website focuses on its area of expertise and provides in-depth information on those subjects, you will be able to include more keywords without them feeling out of place. And your site would remain relevant for a wider range of topics.

Title Tags and Meta Description:

If your title tag isn’t catchy or relevant, your ranking will drop because Google observes the number of clicks your page is getting to determine your rank. Also, keep your meta description as informative as possible. It should be easy to find in your content too.

Words like simple, quick, easy, step-by-step, and today are quite effective in getting clicks, so try integrating them in your title. Observing your competitors’ titles and meta descriptions can be helpful as well.

Gain More Backlinks:

The more backlinks your page has, the more authentic and significant it is to Google, thus resulting in a rank raise. To get backlinks without asking for them, you could give away your product or service for free.?

When the other party tries it out and likes it, they would most likely mention it on their platform and link back to you.

Use Other Languages:

Getting a ranking in English may be hard, but it isn't as difficult in other languages due to lack of content. Lack of content means Google will have to rank pages faster, and if your site is of good quality, it will reach the top more easily and quickly.?

Determine which region most of your consumers belong to, manually translate the content and use “hreflang” to let google know this is the second language version of your page.

Do some promotion, backlinking, and social media shares so more people are aware of it and can go check it out.?

Google Search Console:

Google Search Console is a free tool that Google provides to give you information on your pages that can rank higher. It shows all the keywords you are getting clicks for, and all the keywords you are getting impressions for (views but not clicks).?

It also gives the number of impressions, clicks, and click-through rate.?

This will give you an idea of the keywords you should elaborate on and the ones you should replace. It will also give you an idea of why you are at the rank you are and you can use that knowledge to optimize your content for more traffic.