How to grow your email list through outreach...

How to grow your email list through outreach...

A huge list of prospects?has?been under your nose the whole time...

You just never connected the dots.

I'm talking about growing your email list in the easiest way possible.

As a by-product of outreach.

The reason this hasn't occurred to you is because your impression of "outreach" probably consists of some spammy message like...

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"Hey [YOU], I sell [SERVICE].

I'm SOOOO wonderful at it because I do [SOME BORING METHODOLOGY].

When can we [WASTE EACH OTHER'S TIME ON A CALL]?"

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That type of outreach will get you a few calls.?

But it won't leave the door open for anybody who isn't ready to engage right at this exact moment.

And only 1-3% of your market is at that stage at any given moment.

But when you do value-led outreach, you get 5-10x more "YES" responses to your original message.

And those prospects will welcome your next messages.


That's why value-led outreach is so important - because it gets those prospects in the door.

-Some will work with you now.

-Some will work with you?in a few months.

-Some will?work with you way down the road.


-And some will of course never work with you but will keep enjoying your free value and perhaps refer others to you.


Here's an example breakdown of numbers:

-1,000 messages sent

-50 reply positively (5%)

-10 book calls

I can guarantee that most of you are simply forgetting about those other 40 that replied but never booked a call.

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Because when you aren't doing value-led outreach:

-You aren't creating dialogue

-You aren't demonstrating your expertise

-You aren't enabling an opportunity to nurture folks who will be ready to buy at some point.

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So how do you build your email list with outreach?

1. Craft a value-led outreach message.

2. Send it out at scale.

3.?Include your email subscription link in your reply when you deliver the value (or add them directly if that's how you deliver the value).

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Some of my longest-standing clients have come from simply being in touch with my stuff as a result of that initial value-led outreach message.

And the best part?

It doesn't require:

-New landing pages

-Tons of content

-Expensive ads

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In fact, it can be plugged into your existing system quite easily.

And boom, you've just created a new, compounding, steady stream of qualified leads for your email list.

Hope that sparks some ideas for some of you.

That's all for today.

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Rooting for you,

Tom

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Whenever you're ready... here are 3 ways I can help you grow your biz:

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1 | Book an Outreach Strategy Call With Me - CLICK HERE

We'll come up with a solid outreach strategy and how to effectively deliver your offer to your target prospects via LinkedIn or cold email.

We might work together. We might not.

In either case you'll walk away armed with new ideas to grow your business.

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2 | Get Your Custom LinkedIn Profile Upgrade - CLICK HERE

Drive the right profile visitors, turn them into leads, and get a customized lead list + scripts to start doing outreach for your specific offer (Done-For-You Service).

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3 | Work With Me One-on-One - CLICK HERE

Start generating leads and selling your services with one of my done-for-you outreach packages.

Ross Mayfield

Making sales without annoying people || Helping B2B coaches & consultants get clients without being pushy, needy, salesy, or generally obnoxious

5 个月

Nice one, any opportunity to get someone opted in to your email list is a big deal! Gonna have to try this strategy out shortly

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