How To Grow Your DTC/CPG Brand - Part Two

Hey gang!

Welcome along to my second edition of my newletter for Byrne Media. The first edition was published a couple of weeks back and I am delighted to say, that I've received positive appreciation from some of the subscribers already.

I'd just like to start off by saying a BIG thank you to all who have shared some helpful messages regarding this new venture. To see a few hundred people already signed up is very motivating.

I hope the topics I share in this newsletter will trigger some lightbulb moments for those reading it. I have been selling online for the last 16 years now.

From selling college books on Amazon, to developing a few software projects in the online shopping space... to selling health and supplements, fitness equipment, skincare, digital educational products, food & beverage, apparel and fashion, I have a fair bit of experience I want to share in this newsletter when it comes to growing a direct to consumer/consumer packaged goods brand online.

I've consulted with many start ups and established brands along the way to help them acquire and retain customers profitably. Building out life time value and increasing the monetary value of their brands.

I want to share my knowledge and experience of the entire A - Z acquisition & retention journey. Speaking of which...

Did you manage to watch this video from the first edition? It's a framework we use over at Byrne Media to build out a brands customer base and increase Lifetime value. If you havent watch it yet, I recommend you take some time out to watch it.

In today's edition, you will discover...

1. 1. A deep dive into a 100 million dollar DTC brand and why their website converts so well
2. 2. Three more Creative ad formats that convert prospects into customers like crazy!
3. 3. How to scale your DTC brand using a better creative strategy

A Deep Dive Into a 100 Million Dollar DTC Brand & Why Their Website Converts So Well

Ever heard of Bio Trust?

They are a HUGE supplements brand based in the US with the goal of providing customers with the highest quality, most effective nutrition products, vitamins and supplements on the market.

Aside from offering great solutions to the market, there is one key reason why this brand has succeeded so well over the years.

That reason is they do a great job of converting their prospects into customers via their website. In this video, I breakdown the reasons why they do this so well.

If you need some fresh ideas to bump up your websites convert rate, this is your video!

Three More Creative Ad Formats That Convert Prospects Into Customers Like Crazy!

Last week I shared a video with tips on how to improve your ad creatives. A great ad creative will acquire attention from those scrolling their newsfeed on social media, make them stop to study the ad and earn a qualified click to your website.

Acquiring attention is becoming more challenging. A boring product shot as a creative will not cut it in todays noisy social media landscape. You need more captivating ad creative to earn clicks and conversions of your products.

Here is part two on improving ad creative. I hope it gets your creative juices flowing.

How To Scale Your DTC Brand Using a Better Creative Strategy

Need some help when it comes to creating and developing better ad creatives for your advertising online?

I've got you covered...

Click the video above. Its a breakdown and framework we use @ ByrneMedia when curating and developing ad creatives that acquire attention and turn prospects into customers.

Better ad creative ='s better attention....

Better attention ='s better conversion...

Better conversion ='s more customers.

Conclusion

That's it for this week.

I was hoping to get a new case study published from a DTC brand we are working with... but unfortunately I have not had time to create that just now. I hope to have it completed for the next newsletter (2 weeks from now).

I want to share some acquisition results we've acquired. Showing money generated from an adspend over a specific time period.

Lots more content to follow.

See you in the next edition.

Need Help Building Your Brand To Millions In Revenue?

If you run an e-commerce brand and you're trying to generate 100k+ per month in revenue but need some help with your marketing, get in touch and book a discovery call today!

Our growth advisor Daud will be there to guide you along the call and figure out if its something we can genuinely help you out with.

We typically use paid ads on Facebook & Instagram to aquire more sales at a 3-4X ROI.

After acquiring the current performance of your brand & having 100% confidence we can make a difference, we'll typically offer a guaranteed increase in your current ROAS within 7 days of the ad going live. If we don't generate that increase, we'll offer a full refund for that period, which is typically the first 7 days of working with us.

We've got the know how, talent & systems to help you achieve new revenue goals. We can't help everyone, but we can help the right brand thats currently headed in the right Trajectory. Thats why its vital we talk on a call to see if your current performance allows us to plugin in our system for growth.

If that interests you, please book in a discovery call here!

Thanks everyone!

Sean - Founder Byrne Media Marketing