How To Grow Your DTC/CPG Brand - Part 6

Hey everyone!

Welcome back to edition 6 of my newsletter.

Hope everyone is keeping well.

Summer is out and we're into early September. It's time to start preparing for Q4. Between Halloween, BF/CM & Christmas... this is a period of shopping frenzy. There are many ways to participate in these events.

From list building at scale.... to sales launches, pre-hype dripped content & building excitement for what your brand is going to offer. There certainly is a lot to think about and prepare for. Its all about acquiring the attention of shoppers and funnelling them through to your sales event.

I'll start publishing content in relation to all this over the next few weeks.

This weeks edition is a mixture of case study content, insights and mistakes DTC brands make in their marketing.

In today's edition, you will discover...

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We achieved this by improving offers.

Use these 4 offer adjustments in your advertising to increase revenue and order transaction value.

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A great way to increase orders on your website is to bundle products together and make an irresistible offer your prospects can’t say no to. This is where you create value packed bundles that offer more value for less.

EG - “Buy the entire outfit in your size (T-shirt, sweat pants, Training shoes and socks) & save 20% when you buy today!”

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Encourage your prospects to purchase your upsell with a FREE gift to increase the decision making process.

EG - “Add this hoodie to your order and receive a FREE sweat pan”IMPORTANT: Make demographics the center piece of your gift idea selection process, and you’ll never go wrong.

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Motivate your prospects by adding urgency in your offer. You do this by offering an upsells for a limited time. EG - “Get these trainers at 50% off! Offer valid for the next 15 minutes only.”

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Win over customers & offer them a free upgrade to their existing purchase. This works particularly well if the upgrade is similar but better than their current purchase. Just ensure that you ask customers before making the upgrade — some might specifically want a lower-tier model.

EG - “Make your purchase today and get a months access to our exclusive fitness over 40 membership club today. Valued At ￡29.99”

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Brands make marketing just too complicated.

The brain doesn't know how to process the information. The more simple and predictable the communication, the easier it is for the brain to digest.

Stories help because they are a "sense making mechanism."

Story telling puts everything in order so the brain doesn't have to work to understand what's going on.

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At Byrne Media, we pride ourselves on delivering positive results for our DTC clients.

We've had the pleasure of working with a clothing brand in recent times to launch a targeted ad campaign that generated ￡11,639 in revenue from a modest ￡3,226 ad spend over just 22 days.

This resulted in a 3.61 ROAS (Return on Ad Spend).

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One of the factors that contributed to this success was the creation of a highly engaging video ad. We took a minimalist approach, showcasing different versions of the brand's top-selling T-shirt in a simple yet captivating slideshow.

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We arranged the T-shirts one on top of the other on a plain white table. Each T-shirt was given a few seconds of screen time, allowing the audience to appreciate the design and quality.

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A human hand appeared from the corner of the frame, gently pulling away the top T-shirt to reveal the next one underneath. This action repeated several times, creating a sense of anticipation and curiosity.

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To make the ad more engaging, we added an upbeat, catchy background track. The music helped to keep viewers' attention and encouraged them to watch the entire video.

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We placed the ad in high-visibility areas such as Reels and newsfeeds, ensuring it reached a broad and relevant audience.

Results: 4.57 ROAS from a Single Ad

This video ad was a star performer of the campaign, delivering a 4.57 ROAS.

Its simplicity, combined with strategic placement, resonated with the target audience, driving significant engagement and conversions.

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They fail to focus on the aspects of their offer that will help people survive and thrive.

What do I mean here…?

All great stories are about survival. Either physical, emotional, relational or spiritual.

A story about anything else won't work to captivate an audience. Nobody's interested.

This means that if we position our products as anything but an aid in helping people survive, thrive, be accepted, find love, achieve an aspirational identity, or bond with a tribe that will defend them physically and socially, good luck selling anything to anybody.

These are the things people truly care about. If you ignore this truth, you might as well be preparing for a trip to bankruptcy court.

Think about it this way: Our brains are like super-efficient bouncers, constantly sorting through information and tossing out what’s unnecessary.

If you were in a huge ballroom, your brain wouldn’t waste time counting the chairs.

But it would instantly note where the exits are—because knowing how to escape in an emergency is key to survival. ??

When a company rambles on about its random backstory or internal goals, it’s like focusing on the chairs instead of the exits. Your audience’s brain won’t bother remembering it because it doesn’t help them survive or thrive.

See where I'm coming from?

Conclusion

That's it for this week.

Thanks for connecting and supporting the newsletter. (Just hit over 400 subs! :) )

As always... I hope it gave you some good insight that you can use for your own brand and the growth goals you have.

I'll most likely start publishing content in relation to Q4 in the coming weeks. So keep an eye out for that on my personal profile as well as Byrne Media's company page.

Lots more content to follow.

See you in the next edition.

Have a great week!

Are you looking to take your brand to its first 1 million? Maybe even 3 - 5 Million?

If you run an DTC/CPG brand and you're trying to generate 100k+ per month in revenue but need some help with your marketing, get in touch and book a discovery call today!

Our growth advisor Daud will be there to guide you along the call and figure out if its something we can genuinely help you out with.

We typically use paid ads on Facebook & Instagram to aquire more sales at a 3-4X ROI.

After acquiring the current performance of your brand & having 100% confidence we can make a difference, we'll typically offer a guaranteed increase in your current ROAS within 7 days of the ad going live. If we don't generate that increase, we'll offer a full refund for that period, which is typically the first 7 days of working with us.

We've got the know how, talent & systems to help you achieve new revenue goals. We can't help everyone, but we can help the right brand thats currently headed in the right Trajectory. Thats why its vital we talk on a call to see if your current performance allows us to plugin in our system for growth.

If that interests you, please book in a discovery call here!

Thanks everyone!

Sean - Founder Byrne Media Marketing