How to Grow Your Business Network Using Twitter

If content marketing is important to you for building credibility with your business network, you want to be active on Twitter. It's the perfect platform to keep a pulse on “what’s happening.”

To increase your brand's awareness and visibility, you need to tweet frequently. It can be challenging on Twitter to be seen by your target audience, but you can remedy this by using relevant hashtags.

Twitter offers many benefits for your company:

You can get noticed. Twitter is the place to start conversations with other industry experts or with potential customers. Keep in mind, it's important to consistently make a great first impression!

It's a place to engage your customers and fans. Engagement is vitally important for your company to help you be seen as a thought leader and build credibility with your followers. One way to increase engagement is by starting a weekly hashtag campaign for a Twitter chat.

Stand out above your competition. You can do this by posting appealing videos, pictures, or blog posts that trigger emotions and invite your followers to engage with you.

Terilee Harrison helps entrepreneurs and small business owners get more referrals, clients and leads through proven offline and online marketing strategies. Book your referral strategy session here.

.