How To Grow Your Brand On LinkedIn
Niraj Kapur
Overcome sales objections, ghosting and prospecting challenges. Personalised 1:1 Sales & LinkedIn coaching. Interactive Group Training. Influencer marketing deals with Salesforce, BRITA and Hubspot
If you look up Google for an answer, you will be overwhelmed. Many of them are from people who are not known on LinkedIn, don’t use LinkedIn properly or companies giving generic advice.
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Here I am at LinkedIn HQ yesterday, an official LinkedIn Top Voice, who runs an actual business helping people succeed on LinkedIn.
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I’m also in full Movember fundraising moustache mode. 66% to target, and I will talk about that more next week.
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I’m not going to share 20 things to do to grow your brand on LinkedIn. Most people can’t implement more than 3-5 things at once, so here’s my Top 3.
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1.???? Play The Long Game
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Most of my incoming enquiries this year are from people who have followed me for years. A lot of people are investing in cheap software and automation right now and getting ZERO results.
I understand this temptation. Some of you have financial gaps that you need to fill before year end. When you play the long game, you generate more success long term. You let people know who you are and what you stand for. That builds trust long term, and that is key to building your brand.
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2.???? Being Human Works
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Chat CPT and Claude have their benefits when it comes to research, I haven’t seen them work in writing effective emails yet. They don’t sound human. There’s a lack of emotion. You need to know people's touchpoints when you do business. Here’s some reasons why people buy
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To make money
To save money
To streamline operations
To reduce stress
To beat the competition
To impress others
To be part of something bigger than themselves
To look good and feel good
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3.???? Develop The Right Mindset
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With very few exceptions, most people who succeed on LinkedIn have to deal with rejection, myself included. It’s not about the rejection, it’s how you deal with it in your head and how you react that matters
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That’s why the first 2 days of my sales challenge are about mindset and overcoming imposter syndrome, something many of you struggle with.
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?My 10-day sales challenge starts on Monday. It will include: how to overcome imposter syndrome, a stronger mindset, writing effective emails, increasing sales and selling on LinkedIn https://mailchi.mp/44167acdb007/10-day-challenge
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Business Developer | Driving Growth with Strategic Solutions in Web Development, SEO, and Digital Marketing
4 个月Niraj Kapur Very informative thanks sir
International Sales Manager | Driving Growth in North America and Global Markets | Plant-Based Protein Specialist
4 个月Good points, Thanks
Sales strategy, email copy & training for B2B orgs that outbound | Keynote Speaker | Top 4 Finalist - 2024 GTM Advisor of the Year | 2024 Sales Innovator of the Year ? #EarnTheRight ? Debut Book Dropping in 2025
4 个月I like the focus on long term planning and being authentic to build the trust. That's a core part of any solid B2B strategy!
??Helping Chinese Sales Directors and Their Teams Get International Customers by Improving Sales and Marketing Skills.
4 个月Really good point about rejection and how you deal with it Niraj Kapur - if you let each rejection get you down, it'll be a miserable experience.
?? We Simplify, Automate & Streamline Process for Stressed-Out CEOs, CIOs, CFOs Who Want To Improve On-time Product Delivery by 32% | Business On Autopilot | Grow Revenue, Save Cost, Reduce Risk | AI | Speaking.
4 个月Great advice! People buy for health, wealth, relationships...can't wait for the 10 day challenge Niraj Kapur!