How to Grow Your Affiliate Program Without Browser Extensions like Honey

Affiliate programs are a cornerstone of e-commerce growth, but not all affiliates operate in ways that add incremental value to your program. For years, many ecommerce affiliate programs have been dominated by “last-click” affiliates using browser extensions, such as Honey, or coupon code affiliates that capitalize on the brand’s existing website traffic.

The recent Honey news has illuminated how these affiliates function in the purchase process. Extensions like Honey drop their cookies at checkout when users are already in the final stages of purchasing, capitalizing on the website's inherent traffic from other marketing channels or direct visits. These affiliates often show conversion rates exceeding 20%, indicating that the users were already on the verge of completing their purchase.

Similarly, coupon code affiliates often capture commissions by serving discounts to users searching for promo codes before checkout. Brands can easily manage this internally by offering exit-intent popups to retain these users without needing a third party. Additionally, some coupon affiliates bid on branded terms like “BrandName + coupon code,” capturing traffic from users who were already planning to buy.

Why You Don’t Need These Affiliates to Succeed

Some brands may choose to work with these affiliates and that perfectly OK as long as they know how they operate. Some will pay them a lower commission rate for instance to keep the ROI in check. Two things are for sure, they get attributed a lot of sales and correlate to the website's overall traffic volume.

However, it’s entirely possible to grow your program sustainably without relying on them. Here’s how you can build a productive affiliate program with affiliates that drive real incremental value:

1. Leverage PublisherFinders.com

PublisherFinders.com is an essential tool for discovering high-value, relevant affiliates and web publishers. Whether you’re recruiting niche bloggers, content creators, or publishers, this platform helps you build a network of affiliates aligned with your brand.

2. Analyze Competitor Backlinks

Tools like Ahrefs.com allow you to find competitor backlinks and reach out to their affiliate partners. Many of these sites are already familiar with your industry and can be a great fit for your program.

3. Turn Customers Into Affiliates

Happy customers are often your best marketers. Launch a customer referral program to incentivize loyal shoppers to promote your brand, effectively turning them into affiliates.

4. Collaborate With Influencers

Influencers can amplify your reach on platforms like Instagram, TikTok, and YouTube. Use platforms such as FindYourInfluence.com and Mavely.com to connect with creators who can authentically represent your brand.

5. Explore TikTok Shop and Amazon Influencers

TikTok Shop provides an excellent opportunity to collaborate with content creators who can showcase your products organically. Similarly, Amazon influencers can promote your products using affiliate links, leveraging their established audiences. For Amazon-specific growth, tools like SellerRocket.io can help you generate affiliate sales through review sites and large publisher networks.

6. Use Editorial Review Articles

Editorial reviews provide powerful referral traffic and valuable social proof. Platforms like Linkby.com allow you to secure editorial articles for your company or product on a cost-per-click (CPC) basis. These reviews not only drive traffic but also boost credibility, offering a long-lasting benefit for your brand.

7. Utilize Affiliate Networks

Affiliate networks like CJ.com, Impact.com, and Awin.com give you access to extensive databases of affiliates. Use these platforms to find partners who align with your business goals.

8. Support Your Affiliates

Provide your affiliates with the tools they need to succeed, such as great banners ads, email templates, unique content, and ongoing communication. Building strong relationships is key to fostering long-term partnerships!

Build a Better Affiliate Program With PublisherFinders.com

You don’t need to rely on browser extensions or coupon affiliates to grow a successful affiliate program. By focusing on affiliates who truly add value, you can create a program that drives meaningful growth and enhances your brand’s reputation.

PublisherFinders.com is your go-to resource for identifying these high-performing affiliates. Combine it with tools like SellerRocket.io for Amazon channel sales and Linkby.com for editorial reviews to take your program to the next level.

Start building your program today with PublisherFinders.com and unlock your affiliate marketing potential!