How to grow by turning customers into loyal members
Tim Peniston-Bird
Want a consistent 47-900% increase in sales through advocacy, incentive and loyalty reward programmes? Let's talk
Imagine if you could go to bed knowing that when you wake up and additional ￡x million would have been deposited in your account AND knowing that would happen every day. That up-sales and cross sales will be easier. That you can streamline operations through predictive sales and operations functions. That can be a reality by creating a membership sales model.
Also known as ARB (automatic recurring billing) this approach has been used to great effect companies like: Amazon, Dollar Shave Club, Merlin and Virgin Wines and can be adapted to virtually any business from automotive to retail to zoos.
Our clients that have implemented membership programmes have driven customer purchases up by over 242%, but you do need to consider the following:
- Creating a compelling offer
- Third party offers
- Concierge services
- Member management
- Data analytics
- Member recruitment
- Member retention
- Member reward
If you are interested in setting up a membership programme and have some specific questions then get in touch.