How To Grow In Today's Economy

Growth is incredibly achievable right now…

Most of your competitors are followers.??

They're wasting time on social media, chasing shiny objects, and even if they aren't, key people on their team probably are, which is creating weak businesses.

Think of any highly successful, ultra-high net worth individual.??

Not one of them is selling e-books online.??

Not one of them is drop-shipping on Amazon.??

Not one of them has a business that relies solely on pay-per-click marketing, affiliate marketing, or social media marketing.??

Not one of them struggles for such small rewards.

If you’re not careful, and most business people today aren’t, it’s easy to get distracted and find yourself a year down the road, still aiming for that small target you set, struggling because you or your team didn’t take the time to think big enough.

I promise you one thing: you will not hit your biggest target.??

This is a tough message, and it shook me the first time I heard it, but the truth is, if your biggest goal is to make $10 million, you absolutely will not hit it.?

You will fall short.??

If your biggest goal is to own a Gulfstream jet, have a million followers on social media, or work one hour a day from the beach and make millions, you will not reach those goals.

The truth is, if you set goals properly, you will not reach them.?

Because when you set goals correctly, they force you to stretch outside your comfort zone.??

And you hope that journey turns you into the kind of person who achieves great things.?

But most people get distracted and rarely reevaluate their progress to ensure they're still on the right path, and as a result, they wind up a year, or a decade down the road, unhappy and unfulfilled.

Successful people think bigger than everyone else, continually check their progress to stay on track, and surround themselves with others who keep them aligned with their goals.??

My goals are large, so I build teams dedicated to getting our companies to our targets.?

This way, even if I get distracted, they stay focused.

A few years ago, I had the chance to buy another company that was, frankly, a great deal.?

I knew I could step in and probably double its revenue, but when I discussed it with my team, they pushed back because they knew it would mean taking time away from my other companies, which were all performing well.?

And shifting focus would have caused the overall revenue of my portfolio to take a big hit.

You need to know your target in business, then put your head down, put on your blinders, and charge forward like failure isn’t an option, but every so often, you also need to lift your head and make sure you’re still on the right path to reach that target.

And that target needs to be big.??

Your target today is not big enough.

If you own one location for your business and your dream is to own a small chain of three locations, you probably won’t reach that goal, and if all you do is struggle to get there, when you do arrive, you’ll struggle to stay there.

So my challenge to you is to set a goal of having 10 locations, a company that generates $100 million, and a personal net worth of at least $30 million!

When I was in the health club industry for over a decade, I owned a small chain of clubs, but my goal was to have clubs in every state across the U.S.?

I didn’t hit that big target, but I still had a great exit that more than funded my next phase of life.

Write down your goal, then 10x, 20x, or 100x it, because you will definitely fall short of your big target, but trust me, it’s better to fall short of an ambitious goal that leaves you with the resources and relationships to do even more exciting things after you exit.