How to Grow a Successful Coaching Business
Jaimie Skultety
Business Coach for Purpose-Driven Coaches & Consultants to Align Business Impact with Personal Values | Maximize Revenue through a Proven, Unique Methodology & Marketing Strategy | Book a Call in About Section??
You became a coach to help people, not to be a marketing expert.
But if you think being a great coach is enough to attract clients, you’re missing a crucial part of the puzzle.
The reality is that you need to understand how to draw clients to you, or your talent will go unnoticed.
Here’s what they don’t tell you about building a coaching business that brings clients in:
Your Personal Story is More Powerful Than Any Sales Pitch
You don’t have to be a marketing guru, but you do need to share your story. Potential clients aren’t just looking for coaching; they’re looking for someone they can relate to. Sharing your journey—the challenges you’ve overcome and the reasons you became a coach—creates trust and connection. People want to work with someone who understands where they’re coming from.
Stop Trying to Appeal to Everyone—Find Your Niche
You don’t have to be a marketing expert to know that trying to help everyone usually means helping no one. Get specific about who you want to coach. Focusing on a particular group or problem will attract clients genuinely looking for your expertise. Serving a specific niche doesn’t just simplify your business; it helps you stand out in a crowded market.
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Consistency is Key, Not Perfection
You didn’t sign up to be a social media expert, but you do need to show up consistently. It’s not about having the perfect website or flawless Instagram posts. What matters most is showing up regularly, even if things aren’t perfect. Over time, people will start to see you as the reliable expert you are, which keeps prospects interested and clients coming back.
Conclusion:
You became a coach to help people, not to master marketing. But to build a successful business, you must show up, focus on your niche, and share your story. That’s how you attract the right clients without losing focus on why you became a coach in the first place.
?? If you had to choose one part of your personal story to share with potential clients, what would it be—and how do you think it could resonate with your niche?
Leading Video Content Agency | Founder at Vediomedia.com | Turning Founders/CEO video content extraordinary | 16.8k YouTube subscribers | Hiring video Editors
1 个月Such a valuable message. Excited to see the blueprint you’re sharing
Vice President at Oldcastle | Instilling confidence in leaders through organic content | Host of The Passionate Pro Podcast
1 个月Scaling up is where vision meets action, paving the way for boundless success.
The Million Dollar Digital Growth Marketer | CMO Consultant | Leveraging A.I-Powered Marketing Teams and Automated Social Media Sales Systems To Boost Revenue For E-Comm, Coaches, & Virtual Service Providers | $16.1M+
1 个月Great advice, Jaimie! Your story is the perfect proof to attract clients.
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1 个月This is spot on. A good, authentic story resonates with your ideal clients more than any pitch ever could. That’s why brands like Nike share athlete stories to inspire, and TED Talks thrive on personal journeys. Being a great coach is just the start.. but your story is what pulls clients in. We’re all wired to love stories. It’s how we process life. Religious books, iconic speeches, even movies like Rocky. they all use stories to make us connect on a deeper level. Show up consistently, focus on your niche, and you’ll attract clients. the right clients. the ones who truly get you and want to work with you.
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1 个月Valuable insights in here??