how to grow on social

Happy Friday.

Welcome to Social Studies.

?A STORY ABOUT GROWTH

When I first started trying to grow on LinkedIn, I came to terms with the fact that I would have to put out a high volume of quality content for a long time before I'd see results.

I'm certainly not a LinkedIn guru, but my content has been seen 11 million times in the last year, so I think it's safe to say that the strategy worked.

People will sometimes ask, "What's the secret?"

To which I always roll my eyes and say, "There's no magic bullet. Create content everyday for a year and see what happens."

I've really wanted to diversify my audience though.?

I want to grow on Twitter (x???) and TikTok.

So I made some calls.?

First, my friend?Tyler Webb . (He owns a sports marketing agency and does in depth stories on that world.)

?I also called my friend?Blake Emal , who's?an OG in marketing twitter.?

They pretty much replied with, "Create a lot of high quality content."

I prodded a little more, "Yeah, but what's the secret?"

Immediately, I caught myself.

I'd fallen into the exact trap that I roll my eyes at!

It doesn't matter how long you've been in the game.?

Every time we step out into something new, it's human nature to look for the short cut.?

Like my high school cross country coach always used to say, "Hard work changes things. There are no shortcuts."

If you're struggling to grow, stay the course!

Sure, there will be some accounts that pop and grow overnight.?

Remember this?one ?

It's so easy (at least for me) to get discouraged seeing other accounts that skyrocket overnight.

But the vast majority of the results are going to come from showing up every day.

Don't quit.