HOW TO GROW REVENUE USING SOCIAL MEDIA MARKETER

Social media has evolved from being a meeting point for mere social interaction to a marketplace. Brands are leveraging the much attention given to social media to market their products and services. As such, the conventional ways of marketing seem to be losing their relevance in today's digital world.

To generate leads through Social media marketing, you have to understand the different types of buyers that exist.

TYPES OF BUYERS.

1. THE NOW BUYERS.

These are people that have known your product, have used it in the past or still using it, and are willing to buy from you.

2. THE POSSIBLE BUYERS.

These buyers are people who need your product but are not yet buying from you or from your competitors.

3. OUT-OF-THE-BOX BUYERS.

These people are those who do not fit into the needs of your products. They are basically not interested in what you do or sell.

WHY YOU ARE NOT GROWING REVENUE.?

From the above types of buyers, a lot of people will not generate revenue if only a few people fit into the now buyers category. However, through strategic marketing, possible buyers can be converted into new buyers.

STRATEGIES/STEPS TO GROW YOUR BUSINESS THROUGH SOCIAL MEDIA MARKETING.

1. Ensure you're visible.

People only buy things they know. Getting targeted marketing on social media can help create awareness about your product. If you can have 50% of people in your target space to know your product, your possible buyers can increase by 50% - 70%.

2. Get people to like your product.

You can know this through the number of likes, comments, and feedback you get on your product. This feedback helps you to determine the age, location, and interest of people who like or comment on your product.

3. Get people to trust your products.

You can achieve this by leveraging on other brands. For example, have an influencer to relate with your product. Doing this makes peopl3 view your product as one with integrity.

Another way to build trust is through testimonies from customers who have used your products.

4. Get customers to take action.

Finally, ensure that your landing page leads customers to close the business and make payment.

At this stage, The Now Buyers = Possible Buyers.

This is principle is one way to generate revenue effectively through the social media

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