How to grow on LinkedIn in 2024? (A Step-By-Step Guide)

Whether you are a complete beginner or someone who already has a decent following on LinkedIn, this guide is guaranteed to grow your following on LinkedIn in 2024.

And NO! I'm not going to tell you about obvious things like changing your Display Picture and writing your Bio. Those are important but not as important as valuable content.

I'm going to tell how to grow your account by making amazing content on LinkedIn because I myself was able to grow 10,000+ followers by doing so.

So, here is a complete guide on making amazing content for LinkedIn which will bring thousand of visitors on your profile.

LinkedIn Content Guide

?? Step #0: Send connection requests to EVERYONE!

• This is such a simple thing to do but this is your first step towards growing on LinkedIn.
• Because here is the thing. You could be making the best content in the world and it would be a complete waste if no one is watching it.
• So, this is what you have to do. LinkedIn allows you to send 100 connection requests per week. Use them!
• Open the profile of person who is killing it in your industry and send a connection request to all of their connections. All accept every request you receive.

?? Step #1: Pick a niche

• It is extremely important to pick a niche if you want to grow on LinkedIn. Posting random content hardly ever works on LinkedIn.
• You have to define what type of content you will be making if you want people to follow you. How to pick a niche? Simply pick something which you know the most about.
• Like I can probably write 100 posts on content creation. So, that is what I chose.

?? Step #2: Write content ideas

• Coming up with content ideas every single day is extremely exhausting and it is a one way ticket to burn out.
• So, here is what you have to do after picking your niche.
• Simply open an Excel or a Spread Sheet and write down at least 100 content ideas.
• Remember that you just have to write ideas. Not the whole posts.
• By doing so, you can focus on writing the content instead of thinking about what to make.

??♂? Step #3: Start posting

• Let me make this clear. Your first post will suck!
• But here is the best part. No one is reading your content anyway at this point.
• So, you can do all the testing you want.
• The only way to make good content is by making bad content first.
• It will probably takes weeks before you start seeing any engagement but do not stop posting.
• For the first 6 months, I would recommend you to post every single day.
• But if that is not possible for you. Post at least once every two days.
• Also make sure to post in office hours. Those are the peak hours for LinkedIn.
• To be honest, there are so many things on content creation that is pretty much impossible to cover them in this post.
• If you want to learn about it, feel free to join my program LinkedIn Liftoff.

?? Step #4: Stay consistent

• Here is the thing about pretty much every social media platform out there.
• You can't lose if you keep posting. So stay consistent no matter what.
• And remember that Schedule button is your friend.
• Make sure to schedule posts ahead of time otherwise you will forget to post.

?? Step #5: Reply everyone

• LinkedIn is one of those platforms which rewards you for liking and replying to people
• Because whenever you reply to someone, that post with your reply is shown to everyone is your feed.
• Also try to genuinely help people by answering their questions and DMs.
• By doing so, you will eventually build a community who will engage with all of your content. Which is what really leads to virality.
• Remember, you do not need thousands of people to go viral. You just need 100 fans who will engage with your every post.

?? Step #6: Be kind

• You know what is the most affective LinkedIn growth hack? Kindness.
• Most people don't understand how being kind can lead to crazy growth.
• So just be kind and help everyone out.