HOW TO GROW DUCTLESS IN 2025 ??

Can I be blunt? What worked yesterday won’t work today. If your marketing strategy for 2025 still revolves around a static website and SEO, you’ve already fallen behind. You’re leaving the door wide open for a competitor to dominate the search in your back yard.

What should you do? Focus on building your online presence. Take up more space on the first page of search. Get found in more places. ?Be hard to ignore online!

But how? ?Diversify your marketing. A website alone is not going to cut it in 2025. Your website is just one asset and can easily be outranked by more effective marketing.

Play Offense and Take Charge

I created The Ductless Guy marketing program because I understand how important it is to take command of the search. I’ve watched too many contractors play the same old game. Build a bigger website ... Have a bigger SEO budget ... Pay more in paid advertising. Sticking to outdated tactics is like using a rotary phone in the age of smartphones.

I’m not knocking websites; you need a good solid website. It's an important foundation of your online presence. Nor am I knocking paid ads and SEO, they too, serve a purpose when done by a quality digital agency. There are a few agencies I respect, like Eric Thomas and his team at Rival Digital , they're very impressive.

"Partnering with Michelle and the Ductless Directory has been a game-changer for our HVAC clients. At our SEO agency, we’re always looking for innovative ways to help our clients stand out, and the Ductless Directory has delivered exceptional results. Michelle's expertise and dedication have significantly boosted our clients' visibility on Google for ductless heating and cooling search terms, driving more traffic and quality leads to their businesses. Working with Michelle is not only effective but also effortless, as she truly understands the nuances of the HVAC market. We couldn’t be happier with the partnership and look forward to continued success together!" ~Eric Thomas, Rival Digital

What I am saying is that relying on them as if they were the only asset, is a big mistake!

Put yourself in the shoes of your prospect. Ask yourself this important question:

Why do consumers get 3 competitive quotes?

I’ll tell you why. They can't tell the difference between you and the next contractor that says they're the best ductless contractor or they're the number one ductless mini split contractor. It all starts sounding the same to the consumer.

They expect your website to say great things about your company.

But what happens when they start finding your company in other places off your website?

It builds credibility. It builds trust. It relieves them of the angst that they feel and the fear of hiring the wrong contractor.

Here are 5 important steps you can take this year:

1. Get Found Off Your Website: Let the consumer find you in more places OFF your website. This includes directories, social media, YouTube, and beyond.
2. Invest in High-Quality Video: ?Partner with video marketing experts like the Ductless Directory YouTube Channel and The Ductless Guy channel which promotes and advocates for the best ductless contractors with videos that educate and convert.
3. Build Third-Party Validation: Build trust through third-party validation by being featured on authoritative platforms like the Ductless Directory, its only for qualified Ductless Contractors.
4. Stay Ahead of Google’s AI: Understand that Google’s AI overview rewards businesses with a strong, diverse, and authoritative online presence.
5. Get your company featured: You can’t get your company featured enough. Our Featured Blog Posts are designed to give contractors a meaningful message, more exposure, and compelling content to share.

????Be hard to ignore in 2025. That’s the key. Get your company found in more places off your website.

Taking The First Step...

If you’re a contractor and your tired of being treated like a commodity, I can help. My team has put together a powerhouse of assets designed to advocate and promote the qualified ductless HVAC contractors. The first step is to get yourself listed in the Directory. You can double your exposure on the first page of the search with this step alone.

Then consider getting powerful Video Marketing for your company. Check out our channel and while you’re here give us LIKE, better yet subscribe!

The Ductless Directory YouTube Channel is a prime example of how powerful video content can transform your business. This channel provides high-impact, professional videos designed to educate homeowners and showcase the benefits of ductless heat pumps. These videos aren’t just marketing fluff; they’re tools that establish trust and authority.

?Expand Your Ductless Heat Pump Business with a Power-Packed Online Footprint this year.

Here’s to playing a smarter game in 2025!

Michelle LaFrance, The Duchess of Ductless

P.S. This is what it looks like for one of our clients. Don't let your competitor get a foothold in your market like this, PM me if you're ready to play.