How To Greatly Maximize Your Resources - Part 3

In my last post we talked about three additional ways you can work on maximizing your current resources. They included:

? Reveal your business’s soul

? From breaking even to breaking the bank

? Stand up and stand out

Today we’ll talk about the last three areas you can work on to greatly maximize your current resources. They are:

? An offer they can’t refuse.

? Would you like fries with that?

? Stay away from the edge of the cliff.

An Offer They Can’t Refuse

The secret to success is to stay ahead of your competition by maintaining a competitive edge. To do that, you need to make it as easy as possible for your customers/clients to say “yes” rather than “no”.

You do this by eliminating all the psychological, financial, physical, emotional and other roadblocks they may have. You can take the risks for them by offering warranties and guarantees that make the customer feel more confident in you, your business and your products/services.

You also must be very serious about your offer and follow through with your promises if a situation does arise. The quickest way to the bottom is to play games or take back a warranty or guarantee.

Would You Like Fries With That?

It’s one of the oldest tricks in the book. I mean, seriously, how many times a week do so many people go along with it? Its so easy to just say yes, it adds value, substance and flavor to your meal.

Every time you sell a product or service, you need to offer an add-on, upgrade or backend product to go with it. These products must be complementary to the original product/service being purchased and must create a much higher perceived value.

Avoid the Edge of the Cliff

Continue to test and measure your systems, products, marketing methods and all other aspects of your business.

This allows you to see problems before they happen, make pivots or adjustments and therefore avoid falling off the edge of the cliff.

Here's a few specific areas you can test for potential improvements:

? Marketing

? Sales Product Copy

? Customer Service

? Sales Letters

? Sales Presentations

? Employee-Customer Interaction

Through testing these different areas, you can discover and create additional products/services or see areas where you can raise the price or maybe other areas where you can lower the price.

You may find products you already sell at low cost you can offer as an incentive item and discover many other areas for improvement that will better utilize your current resources.

This wraps up our series on how to maximize your current resources. If you need help working through any of these or the previous areas reach out to me to set up a discovery call or Profit Acceleration Assessment, you can also get a FREE copy of my book at... https://academy.90dayprofitbreakthrough.com