How to be a Great Panelist
Jim Beretta
President @ Customer Attraction | Industrial Marketing | Connector | Content Creator | Strategy & Plans | Speaker for Robotics and Automation Industry
Media partners and associations are always looking for knowledgeable industry representatives to invite as guests and experts in webinars and other speaking opportunities like panels, podcasts and round tables. There are a lot of reasons to participate among them being:
to demonstrate thought leadership, showcase a personal brand, promote your company, technology or just to have fun and be part of the conversation.?
So how can you come to the table, be a great panelist and make the most of this opportunity?
Be ahead of the curve
Don’t be afraid to contact the organizer if you’re interested in being a guest. There are times when I have had cancellations and later hear that a colleague, friend or customer was interested in participating.
Invest in a good microphone?
I happen to use the Shure SM7B but there are lots of good microphones and anything is better than a laptop-integrated mic. I shy away from wireless technologies because of the delay and complexities of bluetooth technology. Use a wire—they work.
Upgrade your camera?
领英推荐
When committing to webinar/podcast marketing, consider investing, adding or upgrading your camera. I use a Logitech HD 1080P. It's a super easy plug and play solution.
Consider Lighting.?
Lighting is really important, and I know that we cannot always have the perfect lighting situation especially if you are working from home. I probably would only use a ring light if I could bounce it off a wall and make it look less pronounced, especially if you wear glasses. Bouncing lights off a wall creates a great indirect light source.
Some recommendations I make to my expert guests are:
A few other tips for success:
If you are interested in webinar marketing, to be a sponsor, to bolster your brand or step up your lead generation, reach out to me. I have? researched and moderated over 150 webinars and 125 podcasts ~ I can help.
GTM Expert! Founder/CEO Full Throttle Falato Leads - 25 years of Enterprise Sales Experience - Lead Generation and Recruiting Automation, US Air Force Veteran, Brazilian Jiu Jitsu Black Belt, Muay Thai, Saxophonist
5 个月Jim, thanks for sharing!
These are great tips for webmeetings in general!