How Google's Three Strike Ad Policy can wreak havoc among Non-Google partner?

Between the end of 2021 and beginning of 2022, Google released numerous updates to improvise search engine, increase relevant ad performance, and especially the "Three Strike Google Ad Policy", more of all these updates haven't been completely implemented, yet still they're rolling out updates from time to time.

How Google is trying to improvise Search and Advertising performance?

As a Google Partner, it's our responsibility to educate you about specific updates which can really help you. In recent years, Google has been working towards creating a better online environment for both users and advertisers. For Organic Ranking, Google has focused on giving importance to "Mobile-First" update which gives priority to mobile users as the mobile users growth have drastically increased in recent years.

On the other hand, for Paid Ranking, Google has implemented new advertising policy which can flag the inappropriate ads that can harm or create violence among the community.

How Google's Three Strike Ad Policy can wreak havoc among Non-Google partner?

In our recent content about Google's Advertising Policy, we have explained what type of ads will be flagged and what type of advertising campaign accounts can be banned. So what made most of the advertisers panic is "Irrelevant flagging over Google Ads". It's been common problem, where most of the Google Ads gets flagged easily due to an error from the support team and as well as the advertisers.

Here are the Google's Three Strike Ad policy along with "What triggers them and What's the penalty you face?"

Warning : When your Google Ad doesn't follow the policy as we mentioned in the above "Google's Advertising Policy", you will be warned and the Google Ad you placed will be instantly removed. No further penalties.

First Strike : Violating the Google Advertising Policy within the first 90 days of receiving your "warning", your Google Ad Account and Google Ad Campaign will placed on hold. Where none of your Google Ads can be run for three days.

Second Strike : Violating the Google Advertising Policy again after 3 day "First Strike", your account will be placed on hold for 7 day. This is the final strike before your account gets suspended and all your Google Ad Campaigns are completely stopped.

Third Strike : Violating the Google Advertising Policy after the "First and Second Strike", this time your Google Ad account will be completely banned and Google campaigns which are already running Google Ads will be stopped or removed.

As an Advertiser, How can you make sure your Ads doesn't violate the new Google Advertising Policy?

Many advertisers have already expressed their concern, how most of the Google Ad gets flagged frequently even before the "New Updated Google Ad policy".

• You can never predict, Which Google Ad can violate the new Google Ad Policy? So be mindful in what type of contents you use for Google Ad campaign.
• Apart from content within the Google Ad, the destination URL, website and extensions can lead to violation of Google Ad policy. So make sure to test and optimize ads before submission, you can even use new account just for Google Ad testing, so you can save the format and use in the main Google Ad Campaign account for the advertising purposes.
• Whenever you receive a notice for violating Google Ad Policy, make sure to find out what triggered it by contacting the support team.

How we as a Google partner can help your business grow?

UTDS Optimal Choice is an Albanian Web Design agency and a reputed Google Partner handling more than 5 Million USD/month in Google Advertising. Why don't you contact us at "[email protected]" and we will let know which strategy works for you best within your budget. You can even inbox us and we will get back to you shortly.