How Google's continuous scroll can impact SEO

Google's recent decision to end continuous scroll on its SERPs is a significant development that will undoubtedly impact how a digital marketer or SEO expert approaches their strategies. This change underscores the need to stay updated and adapt to the evolving digital landscape.

What Was Continuous Scroll?

Introduced by Google in 2021, continuous scroll allowed users to see more search results by simply scrolling down; they had to click to the next page. The feature was tailored to give users better search experiences by making it easier to access more information without the interruption of loading a new page. Now, large language models might be tested for actual application in such areas. However, Google has reversed to the traditional pagination system.

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