How Google Autofill Is Changing The Search Game For Local Business

Most people are familiar with the autofill or autocomplete feature on Google, Bing, and other search engines. It's a feature where Google anticipates the entry of your search term and automatically fills the search box with the most likely words you are likely to enter so you don't have to "manually" type the full term.

We use it everyday....

But how could this possibly benefit a local business who wants to appear on Google or Bing? Well now it's possible for a local business to appear in Google's search bar next to a highly competitve and popular keyword such at this example,

So everytime someone enters the keyword "personal injury attorney las vegas", a high volume search term in that location, the Lerner and Rowe Law firm automatically appears in the search box even before the search is completed.

This levels the playing field compared to expensive PPC ads and the time and costs associated with an SEO campaign for high volume competitive keywords.

Other major benefits to this form of search marketing, also known as Search Box Optimization are:

1. Massive branding for the business that shows in the Google search box for major keywords
2. Placement in the search box is exclusive...meaning that only one business will be displayed for any single keyword.
3. You grab attention of the searcher, without competition, likely resulting in more clicks and conversions to your business.
4. It's a substantially more cost effective search marketing alternative to SEO and PPC advertising.

But The Best Part...

for businesses who take advantage of search box autocomplete marketing is what happens after the search results in a click on the business in the search box. The page that opens are the various web properties completely owned by the business, no competition. Their Google Business listing, social media properties, and business citations, all owned by this business takes up the entire page once the link in the autofill is clicked...exclusive online real-estate that likely results in a conversion for the business

Until recently this search box autofill feature was not available to local businesses or businesses that provide services nationally. There are plenty of SEO and PPC ad agencies that call local businesses everyday to promote their services.

But there's only one company that can provide Search Box Optimization, or autofill search marketing for local and national businesses on Google and Bing. So if there's a search term your business would like to have exclusive rights to in the search box reach out to us at https://getsearchboxtraffic.com/ to learn more