How Google Ad Auction Work For Shopping Ads?

Google Shopping is a great way for online merchants to showcase their products and allows shoppers to compare pricing and shipping offered by merchants offering the same or similar products. 

Google Ad Auction:

The process that happens with each Google search to decide which ads will appear for that specific search and in which order those ads will show on the page (or whether or not any ads will show at all).

• Each time an ad is eligible to appear for a search, it goes through the ad auction. The auction determines whether or not the ad actually shows and in which ad position it will show on the page.

Shopping Ad Auction:

The performance of the Google Shopping ad campaigns relies on your store content & a monthly budget befitting both the amount of traffic you wish to receive and the quantity of competing retailers also using Google Shopping.