How good is your response rate for events?
Jeanine Davis
Graphic Designer for Non-Profits, Education, & Hospitality, WBE certified from NYS
I recently tried to RSVP for an event but STOPPED. I wanted to go, but my time was tight, and the process wasn’t quick or easy. So, I emailed the organizer and asked if she could just add me to the list, and I’d pay at the door. Most people wouldn’t think to email—they’d either put it off or forget about the event entirely.
This got me thinking about response methods and how I help my clients simplify them, making it easy for supporters to say “yes” without getting frustrated.
When you’re sending out event invites, make the response process as simple as possible. If it’s by email, limit it to one or two clicks.
Please don’t expect people to download a form, print it, fill it out, then find an envelope, stamp it, and mail it back. Instead, use a simple Google form to collect all the necessary info. One click to the form, fill it out, and one more click to submit. Done! Need an example? Check out my sample here.
Prefer cash or checks over credit cards? No problem—just let people pay at the door. But if you’d like to accept credit cards, include a link on the Google form to your donation page.
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For printed invites, especially for galas, consider offering a QR code for those who prefer to RSVP online. You can still include a reply card and envelope if needed (or save on printing and postage costs by skipping them altogether).
The bottom line: Make it easy for people to say “yes” to your event. The easier it is, the more likely you’ll get accurate RSVPs instead of last-minute sign-ups—or worse, no-shows. Got an event coming up that you need help with? Give me a shout, and let’s make sure attendance is a breeze.
What’s Cookin’
Currently craving all things comforting. Here are some recipes from The New York Times I am going to be making. And nothing is easier than sheet-pan recipes on a weeknight. Enjoy!