How Good a Career is Content Marketing, Really?
Content Marketing Institute
We teach brands how to attract and retain customers through compelling, multichannel storytelling.
?? Speaking of: Is content marketing a good career? Salaries, priorities, and skills?
How do you feel about content marketing as a career? Are you paid well? How’s the stress level? Are there opportunities for advancement? What do you look for from a content position? Each of us has our own answers, but there’s never been a comprehensive study of the career of content marketing. That changed this week. Robert Rose explores highlights from new Content Marketing Institute research that explores pay, priorities, and paths.?
Watch the video for Robert’s take, then download the report. ?? ?
Get the report: Content Marketing Career & Salary 2023 [New Research]?
?? Looking forward to: Content Marketing Career & Salary 2023 Outlook live discussion – Tuesday, October 11, 12 ET?
What content marketers want from their jobs – and what they earn for their work – varies in some surprising ways. Amanda Todorovich, executive director of content marketing at Cleveland Clinic, joins CMI General Manager Stephanie Stahl and Research Director Lisa Murton Beets to take questions and offer their insights into what the career and salary research found – and what needs to change. No registration required – just a Twitter account. Set a reminder or follow @CMIContent on Twitter.??
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?? Reading list: How to battle imposter syndrome in your career and on your content team?
Imposter syndrome affects as many as eight in 10 people. Are you one of them? Are your team members wrestling with this unnerving feeling? This advice (from Content Therapy columnist Gina Balarin) will help you recognize it, overcome it, and minimize its impact on your career and your contribution to the organization you work for.??
?? Overheard: What do people want from their jobs??
This Harvard Business Review article doesn’t address content marketing. Still, it echoes one of the CMI research findings: Salary and benefits matter, but they’re not the only things that matter in hiring and keeping talent. There’s a whole new employer-worker contract taking shape.??
?? Sound off: Would you recommend content marketing as a career??
Knowing what you do about what it’s like to work in content marketing, would you recommend it as a career to the next generation? Tell us why (or why not) in the comments. ????
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The CEO’s Voice - lifting leaders on the screen, stage and page | Ghostwriter | Public speaking coach | TEDx speaker | Author | Board member
2 年Did you know that high performers have been known to leave jobs because of their imposter syndrome? I'm delighted to be featured in this round up, but on a sobering topic. Imposter syndrome is worth reading about and, in light of the report's research findings, it's particularly relevant. (I won't spoil the fun by sharing the research insights - read the report yourself. It's worth it.)
Robert Rose, Gina Balarin, Amanda Todorovich, Stephanie Stahl, Lisa Murton Beets, Harvard Business Review, Katy George