How Going VIRAL Could Actually SUCK

Hi there Friend,

Before I get into the topic of discussion in this month's Newsletter, I'll start by expressing my appreciation for all the amazing feedback I got from my very first Newsletter last month.

I still can't believe that we have over 1000 subscribers already.

UNBELIEVABLE!!

The comments I get, DMs and emails I receive, sometimes make me emotional. You're the reason I do what I do. Thank, thanks and thanks.

Now back to his month's newsletter.

We're talking about how going viral could actually suck.

(I know it sounds like I went from happy to sad in the space of seconds, lol,

but this is actually a happy one, coz I learned so much from this experience)

My most viral post on LinkedIn really didn't get me the results I thought it would.

It was a post I did on my birthday last year and basically talked about what I'm thankful for.

It got almost 50k views, added more than 400 new followers to my community, but I did not generate any qualified leads from this post.

These are some lessons I learned from this experience;

1.) You could either get "lucky" or "unlucky" when you go viral.

If you're lucky, you get

• Visibility, which increases brand awareness
• Leads which increases sales
• Collaborations which increases brand awareness and leads.

But if you're unlucky like I was, you'll get;

• Visibility, but from the wrong audience
• Followers who are not your target audience
• A lot of weird text messages from spammers and weird men

2:) Having a lot of likes or comments doesn't mean you are reaching the right people, it just means you're reaching a lot of people.

What matters is WHO you're getting this engagement from. What are the conversations you have in the comment section and in your DMs?

The more you create content for the RIGHT audience, the more meaningful conversations you have which could turn into sales.

3.) You cannot control when you go Viral, so don't try to.

Going viral should never be your goal for creating content because you can almost never predict when your post will go viral. Most of the time, when you go viral, it is unexpected. So whenever you create content, always have your ideal client in mind, so if your post goes viral, you are going to attract the RIGHT AUDIENCE.

4.) Less is More.

The more focused & targeted you are with your marketing and your content,

• the less people engage,
• the more impact your create,
• the more quality leads you generate
• the more sales you make.

Your goal should always be to leave an impact with your target audience either by educating, inspiring, motivating or entertaining them.

I'll be talking more about creating relevant and value added content for your YOUR TARGET AUDIENCE in my first ever FREE masterclass on Tuesday

Click this link to reserve your spot

Over 70 amazing action takers have already registered. What about you?

In this FREE training, you'll learn;

• Deadly content mistakes you need to STOP making and what you need to do instead.
• How to STAND OUT in your space regardless of the competition.
• How to create value added content for your SPECIFIC AUDIENCE.
• What you need to do in order to consistently generate leads even with a small audience, little experience, and little to NO social proof.

If you know me, you know I always give valuable, actionable tips you can apply to get results,

so you don't want to miss this training.

And did I mention it's my first ever masterclass ??

So you know I'm bringing my A-game

Click here to reserve your spot?

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