How God’s Design of You Gives You Messaging to Attract Your Ideal Clients

As Christian entrepreneurs and business owners, we want to seek to find alignment between our faith and the work we do in the marketplace. One of the most powerful tools for doing this is understanding that God’s unique design of you—your values, personality, strengths, talents, experiences, and spiritual gifts—can serve as the foundation to attract your ideal clients.

Understanding God’s design for you is the foundation for your business. He created you to be someone’s solution through your business, and He has equipped you with everything you need to fulfill your part in His story. This design not only shapes how you show up in life but also provides a clear messaging strategy for your business.

Let’s explore how embracing your God-given design can help make your messaging more dynamic and attract your ideal clients.

1. Lead with Your Values in Your Messaging

Values are those core principles that drive your decisions and actions. As a Christian entrepreneur, your values are first rooted in biblical teachings and your relationship with Christ. God has given each of us various values to fulfill our individual part of His plan.

Your values are the things that are important to you in the way you live and work. Values determine your priorities. That means when you are behaving in a way that matches your values, you feel satisfied and content. But when what you are doing does not align with your values, it feels ‘wrong’.

When you communicate these values clearly in your messaging, they become a beacon for like-minded individuals who resonate with your principles.

Create content that highlights your core values in action. For example, if integrity is one of your core values, share stories where you’ve made tough decisions that reflect integrity in your business. Write blog posts, record podcast episodes, or create social media content that explains how these values benefit your clients.

2. Let Your Personality Shine in Your Brand’s Voice

Your personality is an essential part of God’s design, and it plays a significant role in your brand’s messaging. Are you more introverted and reflective, or are you outgoing and energetic? Do you bring calm and wisdom to your clients, or do you inspire them with passion and creativity?

When you lean into the personality God has given you, your brand’s voice becomes more authentic and relatable. Your ideal clients will feel a connection to your authenticity, which can be a key factor in building trust and loyalty.

If you try to force yourself into a style that doesn’t match your true personality, your messaging will likely feel forced and inauthentic, which can turn potential clients away. Instead, let God’s design of your personality shine through your content and conversations, allowing it to attract those who are naturally drawn to you.

Allow your personality to shape the tone of your content. If you’re upbeat and energetic, use lively and engaging language that reflects this in your blog posts, emails, or videos. If you’re more thoughtful and reflective, create content that offers deep insights and thoughtful reflections.

3. Use Your Expertise to Speak to Your Ideal Clients’ Needs

God has gifted you with unique knowledge, skills, and experiences that make you an expert in your field. This expertise is not random; it is part of His plan for you to use it to serve others. The more you understand and embrace the areas where God has made you proficient, the more effective your messaging becomes in attracting the right clients.

When you align your messaging with your areas of expertise, you naturally speak to the needs, problems, and desires of your ideal clients. You become the solution they are seeking because your content reflects a deep understanding of their pain points, aspirations, and goals.

Identify the areas where you have the most experience and create educational content that addresses common problems or questions in your industry. This could be through blog posts, webinars, eBooks, or free guides that demonstrate your knowledge and offer valuable solutions to your clients.

4. Leverage Your Strengths and Talents to Provide Clarity

Your strengths and talents are gifts from God that set you apart from others in your industry. These unique abilities enable you to perform certain tasks with excellence and ease, which should be reflected in your business messaging.

When your messaging clearly articulates how your strengths and talents can solve your clients’ challenges or help them achieve their goals, you position yourself as the person they need. This clarity makes it easier for your ideal clients to identify you as the right fit for them.

Reflect on your natural strengths and consider how they can enhance the content you produce. If one of your strengths is storytelling, create content that shares relatable stories from your life or client experiences. If you excel at organizing complex ideas, offer structured how-to guides or frameworks that simplify the process for your audience.

5. Draw on Your Experiences and Spiritual Gifts to Build Connection

Finally, your life experiences and spiritual gifts play a pivotal role in your messaging. The journey you’ve walked, including the challenges and triumphs you’ve faced, gives you a relatable story that resonates with your audience.

Whether it’s your testimony of overcoming obstacles, your path to discovering your calling, or the way you integrate your faith into your business, your experiences shape a powerful narrative.

Your life experiences can provide a wealth of content ideas. Share stories of how your faith has influenced your business decisions or how specific experiences have shaped your entrepreneurial journey. Be authentic in these stories, allowing potential clients to see the real person behind the brand.

And your spiritual gifts—whether teaching, leadership, encouragement, or another—can also be key components of your messaging. When you use these gifts in your business, your ideal clients will be drawn to the wisdom and value you offer, often on a deeper, spiritual level.

Consider how your spiritual gifts can guide the type of content you create. If you have the gift of teaching, develop educational content that helps others grow in their knowledge or skills. If your gift is encouragement, create inspirational content that motivates your audience to stay on their path with God.

Create Content to Attract Your Ideal Clients Through God’s Design

God’s design of you is intentional and purposeful. By embracing your unique combination of values, personality, expertise, strengths, talents, experiences, and spiritual gifts, you can craft messaging that resonates with the very people God has called you to serve.

Rather than chasing trends or trying to fit into someone else’s mold, trust that God has already equipped you with everything you need to succeed. When your messaging aligns with His design, you won’t struggle to attract your ideal clients. They will be drawn to you because they see the reflection of God’s purpose in the work you do.

Every piece of content should speak directly to your ideal clients’ needs, struggles, or desires. Ask yourself, “What are they struggling with? How can I help them?”

Then, create content that provides solutions, encouragement, or insight with an authentic voice that reflects your God-given design.

When you create content that authentically reflects who God has designed you to be, your messaging becomes more than just words—it becomes a ministry. It speaks to the heart of your ideal clients, offering them more than just a service or product. It offers them hope, clarity, and a deeper connection with someone who understands their journey.

Ready to know more about God’s design of you? Want to start working with those clients God already has designated for you? I’ve put together a FREE Training on how to have the God-centered business you want, the ONE He perfectly designed for you. Click THIS LINK to watch. ??

By leading with your values, infusing your personality, leveraging your expertise, and using your spiritual gifts, you’ll not only attract the clients God has called you to serve but also create a lasting impact through your business.

Be filled to overflowing,

DeneenTB