How to go viral on Instagram
Philip Wester
Marketing Consultant | Social Media Expert | Focusing on Brand Marketing and Growth Hacking Instagram, Tiktok, and Pinterest | Influencer Campaign Optimization
Unleashing the viral potential on Instagram is part art and part science. Over the years, I've navigated the ever-changing Instagram algorithms, discovering the key ingredients that make a post explode across various niches. The fundamentals to going viral remain largely consistent, but the nuanced strategy can vary based on the target audience and content type.
Here is a list of things I’ve been doing in 2023 that have helped me go viral a lot:
1. Remixing Videos: A clever technique that can multiply your reach is remixing viral videos. By adding your unique spin to a popular video, your post benefits from the viral momentum of the original content. You'll effectively hook onto the virality of not just the video, but also its sound. Remixing has a unique ability to capitalize on the existing popularity and trend, allowing your content to reach an audience beyond your usual followers.
2. Strategic Content Sourcing: Great content is the backbone of any successful Instagram strategy. I source content that I know will perform well, based on previous insights and an understanding of what resonates with each specific audience. Recognizing that all niches and audiences respond differently, I tailor my approach accordingly, ensuring that my content always hits the mark.
3. Tagging Relevant Topics: Every reel I post includes tags of three relevant topics. These tags act as invisible threads connecting your content to wider conversations happening on Instagram. By attaching your post to trending topics, you tap into a larger audience and naturally amplify your content's exposure.
4. Using Trending Audios: Trending audios have a magic touch that can send your videos into viral orbit. The 'trend insights' feature on Instagram is an excellent resource for discovering viral sounds. By pairing your content with trending audios, you can ensure your posts remain fresh, relevant, and engaging.
5. Hashtag Blocks: Hashtags have always been instrumental in extending reach on Instagram. While some claim their influence has diminished, my experiences prove otherwise. I've consistently found success using blocks of 27 relevant hashtags as I did back in the day. These hashtag blocks act as beacons, guiding interested Instagram users to your content. This strategy has worked ever since Instagram allowed users to follow Hashtags.
6. Collaborations: Collaborating with similar pages is a brilliant way to extend reach, gain visibility, and access new followers. It also increases the chances of content going viral because you’re tapping into two different audiences, which means there will be more engagement in a shorter span of time.
领英推荐
7. Automation for Organic Engagement: Targeting possible followers and initiating interaction can fuel organic growth like no other. I’ve been working on implementing automation softwares into my marketing strategies to further increase exposure to potential followers.
8. Content Creation and Strategy: All these strategies culminate into one crucial point: creating content that resonates with your audience and has the potential to go viral.
Acing Instagram virality isn't a one-size-fits-all game, and what works today might not work tomorrow. This constant evolution is what makes the platform exciting and dynamic.
Remember, going viral is not an end but a means to an end. The real challenge lies in leveraging the moment of virality to create a sustainable audience base and long-lasting brand value.?
Shoot me a message if you have any questions!